Bullish, Inc. is hiring: Creative Director in New York

About Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include:
Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high‑performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar.
CoinDesk Indices – a collection of tradable proprietary and single‑asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries.
CoinDesk Data – a broad suite of digital assets market data and analytics, providing real‑time insights into prices, trends, and market dynamics.
CoinDesk Insights – a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.
Reports to: VP, Creative.
Opportunity We are seeking a visionary Creative Director to lead the next chapter of brand and creative expression for Bullish and CoinDesk. This is a hands‑on, high‑impact role that pairs creative vision with disciplined craft, set against the backdrop of an ecosystem of brands operating at the frontier of crypto‑finance and media.
What You’ll Do Lead the creative expression for Bullish and CoinDesk across marketing, events, business, editorial, web, and media surfaces — setting a clear, ambitious bar for craft and originality.
Steward and evolve the brand systems of both Bullish and CoinDesk as they mature: deepen visual language across touch points, support the brands with new audiences and products, and rewiring for the AI era.
Develop and direct brand motion language — establishing how our brands move, transition, and behave across film, social, product, events, and digital surfaces.
Treat motion as a primary expression of brand, not a finishing layer.
Direct creative output at the project and program level — guiding designers and marketing partners through briefing, ideation, critique, and delivery.
Champion a modern, exploratory creative practice — actively tinkering with tools, mediums, AI workflows, and emerging design technologies; bringing the team along on the journey together.
Keep the brand system moving — adapting, extending, and rolling out the assets and guides that scale: brand portals, agency guidelines, LLM‑ and connector‑ready brand inputs, corporate templates, and partner‑facing systems.
Partner cross‑functionally with Marketing, Product, Content, Events, Business, and Executive leadership to ensure creative work solves the right problems with aesthetic ambition.
Own brand expression for the audiences across our ecosystem — digital and product marketing, campaigns, sales collateral, event identity, research reports, social, multimedia, product lines and launches.
Shape the strategy for custom imagery — asset management, AI‑generated visuals, and visual differentiation across our brands, content lines, and tech stacks.
Oversee creative for group‑level operations — such as office branding, internal comms, swag drops, and creative services for the company.
Present and articulate creative direction to senior leadership and stakeholders with clarity, conviction, and storytelling craft.
Inspire and elevate the team — modeling rigorous refinement, low ego, and accountable execution; embedding a culture where curiosity and craft are the standard.
What You Have 10+ years of professional experience leading brand and digital creative work at a leading studio, agency, or in‑house team — with a portfolio that sets a high bar for visual ambition.
Demonstrated ability to build and evolve brand systems that scale across audiences, products, and touchpoints — not just campaigns, or UI.
A point of view on craft, culture, and where design is going.
Bring inspiration into the room and raise the team’s ambition by example.
Strong intuition for motion language, timing, and animation principles.
Comfortable directing motion work — ideally hands‑on with After Effects, Rive, Lottie, or similar — to shape how the brand moves and behaves.
Mastery of Figma, Adobe Creative Suite, and modern design workflows.
Comfort moving between strategic direction and direct execution as the work demands, and openness to evolving your toolkit as new technologies emerge.
Strong understanding of how a brand expresses itself across digital surfaces — typography, layout, motion, interaction.
Comfortable collaborating with web and engineering partners; familiarity with code‑adjacent tools is a plus.
Proven ability to direct designers at the project level and work with stakeholders at the program level; give sharp critique, develop talent, and steer towards solutions.
Outstanding presentation and storytelling skills.
Comfortable articulating creative rationale to executives and partnering across Marketing, Product, Content, and Sales.
Production discipline, file etiquette, and an eye for scalability.
Model the workflow you want the team to adopt.
Collaborative, open‑minded approach that prioritizes craft, end‑users, and the work over personal authorship.
Comfortable working across teams in NYC, Cayman, London, and Hong Kong.
Bonus Points For Experience designing for crypto, financial services, or media products.
Experience leading or contributing to brand refreshes and multi‑brand portfolios.
Familiarity with editorial and research‑driven content environments.
Hands‑on experience with AI‑assisted design workflows, generative imagery, or prompt‑based tooling.
Familiarity with 3D tools and AI‑powered design platforms such as Framer, Midjourney, or WebGL.
Proficiency with project management tools for project and program management.
Compensation and Benefits Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $228,000 - $255,000 plus discretionary annual target bonus and performance incentives/benefits. The offered salary will be reflective of job‑related knowledge, skills and commensurate experience.
Equal Opportunity Employer Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.
Learn More Learn more at www.bullish.com.

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In Summary: We are seeking a visionary Creative Director to lead the next chapter of brand and creative expression for Bullish and CoinDesk . This is a hands‑on, high‑impact role that pairs creative vision with disciplined craft, set against the backdrop of an ecosystem of brands operating at the frontier of crypto‑finance and media .

En Español: About Bullish es una plataforma global de activos digitales centrada en instituciones que proporciona infraestructura y servicios de información del mercado. Estos incluyen: Bullish Exchange un intercambio regulado e institucionalmente orientado a los bienes digitales spot y derivados, integrando un motor de combinación de libros de órdenes de límite central de alto rendimiento con la creación automática de mercados para proporcionar liquidez profunda y predecible. Bullish exchange está regulada en Alemania, Hong Kong y Gibraltar. CoinDesk Indices una colección de benchmarks comerciales propietarios y de activos únicos e índices que rastrean el desempeño de los bienes digitales para las instituciones globales en los recursos digitales y las industrias financieras tradicionales. Este es un papel práctico y de alto impacto que combina la visión creativa con el artesanato disciplinado, situado en el contexto de un ecosistema de marcas que operan a la frontera de las criptomonedas y los medios. Lo que harás Liderar la expresión creativa para Bullish y CoinDesk a través del marketing, eventos, negocios, redacción, web y superficies mediáticas Estableciendo una barrera clara e ambiciosa para el arte y la originalidad. Preparados para dirigir y evolucionar los sistemas de marca tanto de Bullish como de CoinDisk mientras maduran: profundizar puntos de contacto del lenguaje visual, apoyar a las marcas con nuevas audiencias y productos, y rewiring para la era de la inteligencia artificial. Se compromete a ofrecer una compensación y beneficios competitivos. El salario básico previsto para este puesto es de $228,000 - $255,000 más un bono objetivo anual discrecional e incentivos al rendimiento/beneficios. El sueldo ofrecido reflejará los conocimientos, habilidades y experiencia proporcionadas relacionados con el trabajo. Equal Opportunity Employer Bullish se enorgullece de ser un empleador de igualdad de oportunidades. Estamos evolucionando rápidamente y nos esforzamos por convertirnos en una comunidad globalmente diversa. Con la integridad en nuestro núcleo, nuestro éxito está impulsado por un equipo talentoso de individuos y las diferentes perspectivas que son animados a traer al trabajo cada día.