Summary:
Own day-to-day management of destination and travel client workstreams. Translate strategy into actionable plans, coordinate integrated teams, maintain scope of works, timelines, and ensure deliverable timelines are met. You’ll be a trusted client partner, ensuring campaigns drive visitation, bookings, and measurable impact.
Responsibilities:
- Client Partner: Serve as primary day-to-day contact; lead weekly status calls, develop briefs, understand the client’s business, capture project requirements, and protectively manage client needs.
- Integrated Execution: Coordinate media, creative, PR, social, and production to deliver omnichannel campaigns (search, social, programmatic, video, OOH/DOOH, content).
- Destination Focus: Support feeder-market strategy, seasonality planning, and partner activations (tourism boards, attractions, events); balance direct vs. OTA considerations.
- Scope & Delivery: Build/manage SOWs, timelines, estimates, and change orders; ensure QA, approvals, asset trafficking, and on-time/on-budget delivery.
- Insights & Reporting: Partner with Analytics to define KPIs, set testing plans, monitor dashboards, and package results into clear, actionable updates.
- Internal Alignment: Drive cross-functional workflows, anticipate roadblocks, escalate risks, and keep leadership informed; contribute to proposals/renewals.
Qualifications:
- 5–8+ years in advertising/marketing; 3+ years in client management on integrated accounts. Travel/hospitality—preferably destinations/DMOs—strongly preferred.
- Proven experience running multi-channel campaigns end-to-end with cross-functional teams.
- Excellent communication, organization, and presentation skills; proactive problem solver.
- Strong scope/timeline management and attention to detail; familiarity with project management tools.
- Data-informed mindset; comfort with GA4/Adobe, social/platform reporting, and basic media metrics.
- Agency experience required; bachelor’s degree required.
Success Metrics
- Client satisfaction/retention; quality and timeliness of deliverables.
- KPI achievement across awareness, web sessions, referrals, bookings, and visitation proxies.
- Scope adherence, change control accuracy, and budget/timeline performance.
- Team collaboration and process reliability.