Performance Marketing Executive

About Embassy of BeautyEmbassy of Beauty is a luxury beauty destination founded in London in 2018, dedicated to discovering the world's most niche and exceptional brands. We curate against three principles: authenticity, efficacy, and transparency. Every product is tested by our team before it reaches a customer.We operate a flagship retail and treatment destination on Kensington Church Street alongside an established direct-to-consumer ecommerce business. We are now building Embassy of Beauty in the US from our Boca Raton office.The RoleWe are hiring a Performance Marketing Executive to lead hands-on customer acquisition across our UK and US businesses. This is a real budget, real campaign, real results role. You will be the person actually in the ad accounts, briefing creative, reading the data, and iterating.You will sit in our Boca Raton office, report to the Head of Ecommerce, and work alongside the UK Graphic Designer and Written Content Manager who will support you on creative and copy. You will get exposure to two markets at very different stages of maturity: an established UK business and a US business launching from scratch.What You Will DoPaid media:Plan, build, and optimise paid campaigns across Meta and GoogleManage daily budget allocation and pacingBrief creative and copy to the Graphic Designer and Written Content ManagerRun a structured testing programme on creative, audiences, and offersReport weekly on CAC, ROAS, and contributionSEO and AEO:Manage on-page SEO across product, category, and editorial pagesDevelop and execute an AEO (Answer Engine Optimisation) strategy to ensure Embassy of Beauty is surfaced in AI-driven search results across ChatGPT, Perplexity, and Google AI OverviewsWork with the Written Content Manager to plan content that ranks in both traditional and AI-generated searchAffiliate and influencer:Source, onboard, and manage affiliate partners and influencer relationshipsNegotiate commercial terms and track partner performanceCoordinate seeding, gifting, and paid partnership activityReporting:Build and maintain weekly performance dashboardsSurface insights and recommendations to the Head of EcommerceUse GA4 and platform analytics to understand customer behaviour and channel attributionWho You AreEssential:2 to 4 years of hands-on performance marketing experience, ideally at a direct-to-consumer brand or specialist agencyDemonstrable experience running paid campaigns on Meta and GoogleStrong analytical mindset with comfort in GA4, ad platform reporting, and spreadsheet analysisCommercial intuition: you think in ROAS, CAC, and contribution, not impressions and clicksWorking knowledge of SEO fundamentals and an active interest in AEO and the rise of AI-driven searchExcellent written and verbal communication, with the ability to brief creative and copy clearlySelf-starter mindset, comfortable operating with autonomy in a small teamAuthorised to work in the United StatesDesirable:Experience in beauty, wellness, fashion, or premium lifestyleHands-on experience with Shopify, Klaviyo, or similar DTC toolingExposure to affiliate platforms or influencer marketing toolsFamiliarity with creative testing frameworks and post-iOS attributionWhat We OfferBase salary of $65,000 to $75,000 depending on experienceAnnual performance bonus tied to clearly defined commercial KPIsStandard US benefits including health, dental, and vision coverPaid time off and US public holidaysDirect mentorship from the Head of Ecommerce and exposure to the founder teamThe opportunity to grow your career as the US business scales