Senior Program Manager, Product & Marketing Operations

Senior Program Manager, Product & Marketing Operations

Location: Yonkers, NY (Hybrid preferred) Reports to: Senior Director of Brand
Direct Reports: Junior Project Manager, Project Coordinators Type: Full-Time Salary: $110-$130K
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives.
This role ensures that the company can move quickly without sacrificing accuracy, alignment, or launch readinesseliminating gaps, missed details, and last-minute breakdowns.
Role Overview

We are seeking a Senior Program Manager, Product & Marketing Operations who is PMP-certified to drive end-to-end execution across new product development and marketing initiatives at Bask & Lather Co. This role owns the successful delivery of cross-functional programsfrom concept through launchensuring alignment, speed, and operational excellence across the business.
This is not a traditional project management role. This is a high-accountability execution leadership role responsible for ensuring that products launch seamlessly, campaigns execute without error, and teams operate with clarity, structure, and discipline.
The ideal candidate brings deep experience in product development (NPD) and integrated marketing execution, with the ability to lead across Brand, Operations, Supply Chain, Social, E-commerce, and external partners.
Key Responsibilities

End-to-End Project Ownership (Product + Campaigns)
Own execution for: New product development (concept ? formulation ? packaging ? launch) Marketing campaigns (sales, seasonal launches, partnerships, retail activations)
Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
Ensure all deliverables are completed on time and at a high standard
New Product Development (NPD) Execution
Manage full NPD lifecycle: Concept and kickoff R&D and formulation coordination Packaging development Labeling, claims, and compliance Sampling, testing, and approvals Launch readiness
Ensure all SKUs, variants, and components are fully scoped from the start
Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
Marketing Campaign Execution
Manage execution of Sales campaigns Retail launches and activations TV segments, influencer campaigns, and partnerships
Ensure all assets, timelines, and deliverables are aligned across channels
Coordinate with Social, Brand, E-commerce, and external partners
Structured Project Kickoff & Scope Definition
Lead formal kickoff for every project Ensure full scope is defined upfront: All SKUs All deliverables and assets All timelines and dependencies Validate scope with stakeholders before execution begins Prevent gaps such as missing SKUs or incomplete deliverables
Timeline & Critical Path Management
Build and maintain detailed timelines in Monday.com Manage critical path across product development and campaigns Track dependencies and ensure alignment across teams Ensure deadlines are met without last-minute issues
Retail & Launch Readiness
Ensure products and campaigns are fully launch-ready across DTC Retail Media Confirm all requirements are completed before launch: Packaging, labeling, compliance Assets and approvals Operational readiness
Risk Management & Proactive Problem Solving
Identify risks early across all projects Communicate issues before deadlines are impacted Present solutions and recovery plans Prevent execution breakdowns and last-minute scrambling
Execution Accuracy & Attention to Detail
Ensure accuracy in Dates and timelines Asset naming and organization Campaign details and logistics Product scope and SKUs Maintain zero-assumption execution across all work
Asset & Deliverable Coordination
Track all creative and product assets (video, photo, copy, packaging) Ensure assets are reviewed, approved, and submitted correctly Manage final approvals before external submissions
Cross-Functional Alignment & Communication
Coordinate across Brand & Marketing Social Media E-commerce Operations & Supply Chain External vendors and partners Ensure all stakeholders have clear deliverables, timelines, and expectations Maintain clear, organized communication and documentation
Qualifications

PMP (Project Management Professional) certification REQUIRED
47+ years of project management experience in fast-paced environments
Proven experience leading end-to-end new product development and marketing execution
Experience in beauty, CPG, or e-commerce preferred
Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
Strong proficiency in Project Management tools (Monday.com preferred)
Core Competencies

End-to-End Ownership: Drives projects from concept to completion
Process Discipline: Applies structured methodologies consistently
Attention to Detail: Catches what others miss
Proactive Communication: Flags risks early and clearly
Execution Excellence: Delivers without constant follow-up
Cross-Functional Leadership: Aligns multiple teams effectively
Why This Role Matters
As Bask & Lather continues to scale, execution quality across both product development and marketing campaigns is critical. This role ensures that the team can move quickly while maintaining accuracy, alignment, and operational excellence.
Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.