Director, Working Capital Marketing

Director, Marketing

We are seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution

responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact.
This is a high-visibility leadership role for a seasoned marketer who thrives in complex, matrixed environments and is passionate about building alignment across segments, geographies and functions to bring world-class marketing to life.
Key Responsibilities:
Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
Serve as a strategic thought partner to segment leads, product teams, and sales leadership

aligning marketing strategy to business priorities
Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
Team Leadership & People Management of four employees
Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model
Strategic Marketing & Commercialization:
Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement
Oversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies
Cross-Functional Stakeholder Leadership
Build and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teams
Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups
Represent the marketing function in senior leadership forums, communicating program strategy, performance, and investment priorities
Analytics, Insights & Performance
Establish clear KPIs and success metrics for commercialization programs across segments
Leverage data, market intelligence, and customer insights to continuously refine strategy and improve ROI
Deliver executive-level reporting and recommendations that inform resource allocation and strategic decision-making.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualification:
10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
812+ years of progressive marketing experience, with a minimum of 45 years in a leadership or director-level role
Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
Ability to effectively manage across time zones and geographic regions (U.S. and London).
Experience in financial services or payments marketing
Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)
Track record of building and scaling GTM programs across multiple product lines or customer segments
Proficiency with marketing analytics platforms and performance reporting tools
Experience managing agency relationships and external partners.
U.S. Applicants Only
The estimated salary range for this position is $163,500.00 to $ 261,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.