Marketing Planning & Analytics Lead

Marketing Planning & Analytics Lead

In this role, you will utilize your academic knowledge of messaging channel end-to-end solutioning to enable marketer strategies. You are accountable from solution design to solution build and deployment, to understanding the impact of your solution. Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback. In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.
Responsibilities and Duties of the Role:
Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
Builds messaging solution and conducts self-quality assurance testing.
Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.
Basic Requirements, Experience/Skills/Training:
2+ years of work experience in marketing operations, analytics, or equivalent applied roles
Possessing a high bar for quality, and ability to readily spot potential bugs
Superb writing skills to utilize for documentation, solution design and insights
Effective communication skills with globally diverse cultures
Curious and analytic mindset, striving to build expertise
Ability to be on-call when business critical launches occur
Verbal and writing proficiency in the English language
Preferred Requirement, Experience/Skills/Training:
Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
Understanding of messaging best practices (email, push, in-app)
Working knowledge of SQL
Experience working in agile teams
Verbal and writing proficiency in multiple languages
Basic Education
Education in technology or business domains with an undergraduate degree with a quantitative focus. Equivalent work experience is applicable.
The hiring range for this position in NYC, NY is $135,400 - $181,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.