Director of Digital Marketing and Guest Growth

Director of Digital Marketing & Guest Growth

Reports To: Chief Operating Officer
About Three Notch'd
Three Notch'd Brewing Company is a multi-unit brewery and craft kitchen brand operating in Virginia and expanding into South Carolina and Delaware in 2026. With 9 locations by year-end and continued growth ahead, we are building more than restaurants — we are building community gathering spaces where exceptional hospitality, elevated food, and craft beverages create an experience guests feel.
We are at an inflection point of scale and are seeking a next-generation marketing leader to help build a smarter, faster, more connected growth engine.
The Role
The Director of Digital Marketing & Guest Growth is responsible for driving traffic, increasing frequency, and improving guest lifetime value across all locations—while building the systems and workflows that power marketing at scale.
This is a strategic and hands-on role focused on leveraging modern tools, including AI, automation, and data platforms, to create a highly efficient marketing engine that delivers measurable business results.
You will own the digital growth ecosystem across paid media, lifecycle marketing, loyalty strategy, and guest data—while designing systems that enable a lean team to operate with speed, consistency, and impact.
You will partner closely with retail leadership to influence same-store sales, category mix, and event revenue, while also supporting brand awareness across our distribution footprint in Virginia.
1. Lifecycle, Loyalty & Guest Data
Ownership of loyalty strategy and visit frequency growth
Bikky integration and utilization
Segmentation based on guest behavior and visit patterns
Email/SMS lifecycle architecture (flows, triggers, personalization)
Fresh Beer Club growth and retention strategy
2. Growth & Demand Engine
Paid media strategy across locations (geo-targeted, daypart, and launch campaigns)
Campaigns to drive traffic, frequency, and category growth
Digital support for events, corporate bookings, and off-peak demand
Cross-channel demand generation across retail, on-premise, and distribution
3. AI, Automation & Systems Optimization
Design and implement AI-powered workflows for:
CRM triggers and segmentation
Content creation and iteration
Campaign testing and optimization
Identify and implement tools that improve speed, efficiency, and output
Build repeatable systems that allow marketing to scale without proportional headcount growth
Partner with internal and external teams (including technical or student resources) to test and evolve capabilities
4. Analytics & Performance
Build and maintain dashboards tied to:
Same-store sales trends
Known guest %
Visit frequency
Campaign performance
Translate data into actionable marketing decisions
Lead a test-and-learn culture across campaigns and locations
5. Team Leadership
Manage a lean, high-performing team including a Marketing Coordinator and Junior Designer
Set priorities and ensure execution aligns with growth goals
Collaborate with Director of Events to support event revenue growth
Elevate performance standards across all marketing channels
What Success Looks Like (12 Months)
Measurable lift in same-store sales influenced by marketing
Increased known guest base and visit frequency
Stronger event demand supported by digital channels
Increased awareness across both retail and distribution channels
Implementation of scalable AI-driven workflows that improve speed and output
A more efficient marketing engine delivering greater impact without increased complexity
Required Experience
4–7 years in digital marketing, growth, lifecycle, or related roles, ideally within the multi-unit restaurant space
Proven ability to drive measurable business outcomes (traffic, revenue, retention)
Experience working with CRM, email, or customer data platforms
Hands-on experience running paid media campaigns
Strong analytical mindset and comfort working with data
Skills & Traits
Systems thinker who looks for ways to scale impact through tools and automation
High level of curiosity and comfort experimenting with AI tools and emerging technologies
Strong understanding of how to connect marketing activity to real-world results
Comfortable balancing strategy and execution in a fast-moving environment
Ability to prioritize high-impact work over volume of activity
Strong communicator who can work cross-functionally with operations and leadership
You'll Thrive Here If You Are:
AI-native or highly fluent in modern tools and workflows
Energized by building systems, not just executing tasks
Focused on outcomes over outputs
Comfortable working in a lean, high-accountability environment
Excited to shape how a growing brand operates at scale
Location & Travel
Open to remote or hybrid candidates, with periodic travel (15–20%) to locations across VA, SC, DE and future markets.
Three Notch'd Brewing Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.