Sr. Director, Brand Marketing

divh2Sr. Director, Brand Marketing- Allen Edmonds/h2pFounded in 1878, Caleres is a global footwear company comprised of some of the worlds most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholls, Allen Edmonds and many more. Caleres legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel greatfeet first./ppJoin our dynamic and thriving footwear company as a Sr. Director, Brand Marketing- Allen Edmonds in New York, NY where youll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, youll be part of a company that values results, caring and learning./ppstrongWhat will you be doing?/strong/pullistrongAssure:/strong Assure a clear, differentiated brand and storytelling vision that reflects elevated luxury taste, cultural relevance, and style fluency, driving brand desire and consumer connection. Assure integrated, full ? funnel marketing execution that aligns Momentum Marketing, media, content, and channels to move consumers seamlessly from awareness through conversion. Assure disciplined luxury brand stewardship by balancing brand integrity with performance, using data?informed judgment to guide optimization, social presence, and platform decisions without diluting distinctiveness. Assure strong leadership and alignment across the organization and partners, delivering consistent brand expression, effective budget stewardship, and high ? quality execution across all consumer touchpoints./lilistrongLead:/strong Lead brand development, storytelling strategy, and consumer engagement planning, ensuring execution reflects strong cultural literacy, elevated taste, and style fluency. Drive deep consumer and brand research to identify engagement drivers, retention opportunities, and the effectiveness of all brand touchpoints. Lead agency and partner relationships across media, PR, brand, and social setting a high bar for both performance outcomes and brand expression./lilistrongPlan and execute:/strong Plan and execute brand image initiatives, including marketing concepts, digital campaigns, PR, social, and customer engagement, leveraging best?in?class D2C capabilities. Ensure consistency across all consumer touchpoints, delivering a cohesive brand experience from first impression through conversion across digital, social, and retail environments./lilistrongPartner:/strong Partner closely with brand leadership to articulate and implement brand platforms, consumer engagement strategies, visioning, and operating plans. Collaborate across product, brand marketing, and wholesale sales to deliver compelling trade show experiences, sell?in materials, and cohesive merchandising storytelling./lilistrongOversee:/strong Oversee annual marketing budget planning, strategy development, and performance tracking, aligning spend with current marketing realities and long?term brand ambitions. Maintain fluent, working knowledge across paid, owned, and earned channels without over?indexing on any single discipline; act as a taste?led orchestrator rather than a channel specialist. Identify opportunities that support brand growth and market expansion./lilistrongDemonstrate:/strong Demonstrate performance media literacy, with the ability to evaluate strategy, interrogate KPIs, and guide partners toward brand?aligned optimization that balances effectiveness with efficiency./li/ulpstrongPerks you will enjoy!/strong/pullistrongOur Shoe Discounts:/strong No matter your style, weve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands/lilistrongCareer Development and Learning Opportunities:/strong Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, upfront education assistance, and join us for our annual internal learning and networking events/lilistrongBenefits that Start Day One:/strong To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com/lilistrongMental Wellness:/strong Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates/lilistrongRelaxed Dress Code:/strong At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style./li/ulpstrongQualifications that make you the perfect fit!/strong/pulliBachelors Degree in Marketing or Business related degree required/lili10+ years Marketing experience preferred/liliCapable of navigating a complex enterprise environment; understands how to move work across multiple verticals (eCommerce, media buying, studio operations, etc.)./liliAdvertising / Campaign Development / Public Relations experience preferred/liliMAC applications preferred/liliBusiness Intelligence, SAP preferred/liliTravel required, approx. 30%/li/ulpCaleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems./ppCaleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits./ppstrongFraudulent Recruiting Disclaimer:/strong Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud/p/div