Associate Director, Strategy & Analytics

Associate Director, Strategy & Analytics

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.
Ready to join us?
We are seeking an exceptional Director, Strategy & Analytics who serves as the architect in leading insight-led thinking, creator intelligence, and strategic rigor across select agency accounts. Internally, the Director will collaborate with teams to build out brand-level integrated influencer strategies, and successfully manage day-to-day relationships. Externally, the Director will be a trusted strategic partner to our clients and agencies in driving efficiencies and maximizing value from the influencer ecosystem.
The right candidate brings an entrepreneurial mindset and a highly collaborative working style. You're a creative problem-solver who thrives in ambiguity, takes initiative without waiting for instruction, and sees every client brief as an opportunity to push the work - and the thinking - further. You'll partner closely with teams to connect cultural insights with business objectives, crafting strategies that are rooted in data and built for impact.
Serve as a senior point of contact for our Agency clients across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
Maintain an understanding of the creator and cultural landscapes, with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
Guide a team in turning data into clear narratives that move clients from insight to action.
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $120,000 - $160,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/27/2026.