Director, Product Marketing (Gym Segment)

Director, Product Marketing (Gym Segment)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing (Gym Segment) based in United States.
This is a high-impact leadership role responsible for shaping how a flagship gym-focused product is positioned, launched, and scaled across the market. You will define the core narrative that connects product value to customer needs, ensuring clarity, differentiation, and commercial impact across all go-to-market motions. The role sits at the intersection of Product, Sales, and Customer Success, requiring strong cross-functional influence and strategic judgment. You will lead product launches, drive adoption strategies, and build competitive intelligence into everyday decision-making. Acting as both strategist and hands-on operator, you will elevate how the organization communicates value to gym and studio customers. This is a player-coach role, with the opportunity to lead a growing product marketing function while directly shaping key initiatives. The environment is fast-moving, collaborative, and highly outcome-oriented.
Accountabilities
Own and evolve product positioning and messaging for the gym segment, ensuring clarity, differentiation, and consistent adoption across Sales, Marketing, and Customer Success teams. Lead go-to-market strategy and execution for product launches, including tiered launch planning, cross-functional readiness, and performance evaluation.
Define and maintain core positioning and messaging architecture for the gym segment
Develop persona-based messaging for SMB and mid-market gym customers
Lead end-to-market planning and execution for product releases and launches
Ensure launch readiness across Product, Sales, CS, and Enablement functions
Build and operationalize competitive intelligence systems that inform GTM strategy
Drive customer adoption and lifecycle communications to improve engagement and retention
Partner closely with Product to influence roadmap decisions using market and customer insight
Lead and develop a high-performing product marketing team in a player-coach capacity
Requirements

12+ years of B2B SaaS product marketing experience with deep expertise in positioning, messaging, and go-to-market strategy for complex, multi-audience products. Proven ability to translate technical product capabilities into clear, compelling value propositions that influence both customers and internal stakeholders.
Extensive experience in SaaS product marketing, ideally in sales-led environments
Demonstrated success building positioning and messaging from the ground up
Strong track record of leading product launches and driving adoption outcomes
Experience partnering closely with Product, Sales, and Customer Success leadership
Strong competitive intelligence and market analysis capabilities
Proven people leadership experience, with ability to develop and elevate teams
Excellent executive communication and storytelling skills
Strong analytical mindset with comfort using data, win-loss insights, and GTM metrics
Ability to operate both strategically and hands-on in a fast-paced environment
Experience leveraging AI tools to enhance research, synthesis, and strategic thinking is a plus
Benefits

Competitive annual salary range: $155,200

$170,100 USD (plus potential bonuses/commissions)
Open PTO policy offering flexible time off
Quarterly global "Days of Disconnect"
Medical, dental, and vision coverage
Parental and pawternity leave
Quarterly wellness and fitness reimbursement
Employee assistance and mental wellness programs
Calm app subscription for employees and dependents
Inclusive, values-driven culture focused on growth and collaboration
Remote flexibility and strong support for work-life integration