Marketing Execution Senior Specialist

Marketing Execution Senior Specialist

SAP America, Inc. seeks a Marketing Execution Senior Specialist at our Newtown Square, PA location responsible for providing an engaging online experience for global audiences to generate demand, nurture prospects, support and amplify the SAP brand.
Expectations and Tasks:
Evaluates, implements and optimizes innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams.
Plan and deliver content build/collection/distribution plan.
Establish target goals and evaluate results for continuous improvement.
Provide in depth evaluation of program results and apply tactics to improve yield and progression of visitors, contacts, or leads, depending on the program type.
Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results.
Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device.
Periodically deliver trainings that inform other SAP marketers of best practices or latest methods that are being practiced within the particular marketing channel for which you are an expert.
Engage with SAP Digital Tribe and other digital audiences through online conversations to understand their needs and resolve issues.
Moderate online interactions to ensure optimal experiences.
Gather business requirements to support platform evaluation.
Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs.
Education and Occupational Experience:
Bachelor's degree or foreign equivalent in Business Administration, Marketing, or a related field of study and six (6) years of progressive post-baccalaureate experience in the job offered or related occupation.
Alternatively, a Master's degree or foreign equivalent in Business Administration, Marketing, or a related field of study and four (4) years of experience in the job offered or related occupation.
Qualifications/Skills and Competencies:
Experience must include two (2) years involving each of the following: Project Management; and Leveraging Microsoft Copilot or similar to streamline information sharing and improve clarity across teams.
Experience must include one (1) year involving each of the following: Leading process improvement initiatives using Wrike and JIRA, optimizing workflows, reducing bottlenecks, and increasing overall project efficiencies; Agile Methodology; and Strengthening team collaboration by utilizing Teams Copilot and designing internal SharePoint sites to centralize knowledge, enhance visibility, and support cross-functional teamwork.
Travel: N/A.
This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy.