Senior Director of Marketing I Growing Brand I LA

Strategic Marketing Leader

A strategic marketing leader responsible for driving brand positioning, growth, and overall marketing performance. As part of the executive team, this role oversees the planning, execution, and evaluation of all marketing initiatives, including brand strategy, digital, advertising, and public relations.
This role leads the development of innovative, high-impact campaigns that increase brand awareness and drive business results. The ideal candidate blends creative thinking with data-driven strategy and brings strong leadership, sound judgment, and the ability to perform under pressure.
Key Responsibilities

Develop and execute strategic marketing plans and annual budgets
Lead integrated marketing and PR strategies for new openings and ongoing operations
Drive brand partnerships and collaboration opportunities
Oversee social media strategy, digital presence, and engagement growth
Conduct market research, competitive analysis, and performance tracking
Partner with operations to create on-site experiences and activations
Manage relationships with partners and stakeholders
Support business development through pitches and strategic initiatives
Lead and mentor the marketing team
Qualifications

10+ years of marketing experience
Strong leadership and strategic thinking skills
Proven track record of successful campaigns and brand growth
Experience with digital marketing, social media, and influencer strategy
Strong analytical, communication, and presentation skills
Ability to manage multiple priorities in a fast-paced environment
Core Competencies

Creative and strategic mindset
Strong understanding of consumer trends and media landscape
Collaborative, adaptable, and results-driven
Comfortable challenging the status quo and driving innovation