Director of Social Media

Director Of Social Media

Sallie Mae is on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way. We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for studentsand for each other. This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work. Feeling your best allows you to do your best. Our benefits take care of the whole youfrom physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more. We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education.
Vision & Strategy

Build and own Sallie's long-term social media strategy across all channelsestablished and emergingaligned to company growth goals and brand pillars. Define channel roles and differentiated platform strategies that reflect how students search, learn, and connect today. Lead social listening and trend intelligence to identify cultural, platform, and behavioral shifts that inform strategy. Elevate community management by extending engagement into broader industry and cultural conversations Explore, test, and operationalize new platforms, formats, and technologies. Build culturally relevant social-first moments that shift perception, spark conversation, and reinforce our mission.
Content & Creative

Help develop social-first content that's authentic, student-centric, and brand-elevating. Drive a creative point of view that blends insight, storytelling, and a passion for the craft. Champion new, bold ideasanchored in data, relevance, and Sallie's mission.
Paid, Influencers & Partnerships

Oversee organic social strategy and partner with Growth teams for paid social. Build a scalable creator/influencer ecosystem that amplifies trust and connection. Develop platform and brand partnerships that strengthen reach and impact.
Analytics & Optimization

Define KPIs, reporting rhythms, and insights frameworks. Translate data into actionable recommendations that evolve strategy and improve performance. Foster a test-and-learn culture grounded in insight, creativity, and experimentation.
Team & Collaboration

Lead, mentor, and develop a multidisciplinary social team. Partner across Creative, PR, Product, and Customer Care for unified storytelling. Ensure social plays a strategic, respected role across the organization.
Proven ability to set and execute long-term social strategies for consumer-facing brands. Deep knowledge of platform best practices, trends, paid social, influencers, and content creation. Strong creative instincts and a love for brand, storytelling, and originality. Analytical fluencycomfortable using insights to influence decisions at all levels. A proactive, collaborative leadership style and a passion for authenticity.