Director, Marketing, Elastomers & Primary Containment (E&PC)

Director, Marketing, Elastomers & Primary Containment (E&PC)

At West, we're a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West's indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future? There's no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families. We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.
Job Summary The Director, Marketing, Elastomers & Primary Containment (E&PC) is responsible for driving market awareness, demand generation, and commercial enablement for high-value containment and delivery solutions. Leads go-to-market strategy, product positioning, campaign development, and customer-facing messaging to support revenue growth and strategic account expansion across pharmaceutical and biotechnology markets. Ensures alignment between customer needs, regulatory considerations, and West's portfolio offering and innovation pipeline to strengthen competitive differentiation and support long-term growth. This role will partner cross-functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service and Marketing Operations to translate a highly technical product portfolio and capabilities into clear customer value propositions.
Essential Duties and Responsibilities
Strategic Marketing Leadership
Go-to-Market Strategy & Execution
Product Positioning & Value Messaging
Market & Competitive Intelligence Integration
Product Launch & Lifecycle Marketing
Demand Generation & Campaign Strategy
Sales Enablement & Commercial Support
Cross-Functional Collaboration
Brand Stewardship & Technical Content Oversight
Education Bachelor's Degree in Marketing, Business, Science, Engineering or related fields required Master's Degree preferred
Work Experience Minimum 10 years of progressive marketing experience, with at least 5+ years in a leadership role, preferably within pharmaceutical, biotechnology, medical device, or other highly regulated B2B manufacturing environments. Demonstrated experience leading global go-to-market strategies for complex, technical product portfolios. Proven track record of developing and executing integrated marketing strategies that drive measurable revenue growth, margin expansion, and market share gains.
Preferred Knowledge, Skills and Abilities Knowledge of AI tools use for digital marketing, including the customer's search-find-buy journey, and impact to strategies for paid search SEO, etc. Experience marketing components, primary packaging, containment systems, drug delivery systems, or engineered solutions for injectable therapeutics. Experience supporting strategic accounts or top-tier pharmaceutical customers. Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description Able to comply with the company's safety and quality policy at all times.
Travel Requirements 20%: Up to 52 business days per year Physical Requirements Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
Additional Requirements Able to speak in public, both internally (within the corporate environment) and externally (with customers or industry groups, or at relevant events) Clear and concise internal email communication a must
West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. If you have a special need that requires accommodation in order to apply to West, please send an email to Apply.Accommodation@westpharma.com . Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening.