Director of Marketing & Communications - Old St. Patrick's - West Loop - Vic. II

Director of Marketing & Communications

The Archdiocese of Chicago, the third largest in the United States, serves more than 2.2 million Catholics in 216 parishes in Cook County and Lake County, a geographic area of 1,411 square miles. The Archdiocese, pastored by Cardinal Blase J. Cupich, has more than 13,000 employees in its systems and ministries, including Catholic Charities, the region's largest nonprofit social service agency. The Archdiocese also has one of the country's largest seminaries. The Archdiocese's 150+ elementary and secondary schools comprise one of the largest U.S. private school systems. Its schools have received 96 U.S. Department of Education Blue Ribbon Awards.
Located in the West Loop, Old St. Patrick's Church is a vibrant Catholic community of more than 8500 active members, committed to answering God's call through radical inclusivity, beautiful worship, and transformative kinship. As a key member of the Old St. Patrick's Staff Team, the Director of Marketing and Communications will develop and execute the strategy to represent Old St. Pat's to both internal and external audiences, grow engagement and deepen affinity.
The Director will report to the Chief Development Officer and work closely with the leaders of Old St. Pat's various ministries to ensure that messaging is reflective of the respective groups' goals and objectives. The Director role is both strategic as well as executional and is responsible for building relationships with various internal and external constituencies of Old St. Pat's.
General Responsibilities

Works with the Leadership team to develop and execute an annual communications plan to support the mission and vision of Old St. Pat's
Recruit and engage volunteers for the Marketing and Historian committees to support the Parish
Weekly: Develops and stewards printed bulletin, e-blast, social post (IG, FB and LI) and website updates per the annual communications plan
Contribute as a content creator of copy and visuals utilizing the tools noted in the Skills section
Manage workflow, turnaround time and performance of Marketing Coordinator and contractors
Secure and work with vendors/contractors, including graphic designers, printers, videographers, photographers, and public relations agencies as needed to support events, programs, and revenue appeals
Oversee historical records and documentation for Old St. Pat's
Strategy & Execution

Lead development of strategic direction for all print and digital vehicles (includes design, content, infrastructure and delivery) for all church events and individual ministries.
Provide campaign support and recommendations for Advancement, Ministry programs and the parish needs to achieve targeted results.
Determine and track KPIs for engagement and outreach
Participate in weekly Staff meetings and monthly Thursday Staff Mission meetings
Oversee design, content and production of publications including the weekly bulletin, e-newsletter and special e-blasts, social, web, banners, and other collateral
Ability to do hands-on implementation, as needed, in leading the Marketing Coordinator
Produce annual stewardship report and related materials connected to the annual October Giving campaign
Actively create and distribute press releases and evaluate effectiveness of outreach. As needed, act as Old St. Pat's media representative working with staff, and external audiences including the Archdiocese of Chicago Communications' team
Brand

Ensure consistency and quality of brand narrative and identity in all communications efforts across all ministries and departments
Create storytelling to support brand
Provide regular updates to the style and brand guide
Provide guidance to staff on marketing best practices
Operations

Manage marketing and advertising budget
Manages Google Drive of shared content and photography
Maintains shared drives of logos, imagery and historical items
As part of the overall Leadership team, prepare Marketing updates 3x annually for Parish Advisory team and participate in meetings
Lead Marketing Advisory group 12X annually including recruitment and meeting leadership. Participates in weekly Leadership team meetings
Participate on Sunday and evening events and activities as needed
Other duties as assigned
Skills

Strategic thinking; creative and forward thinker, excellent writing, editing, some design ability; Highly organized with the capacity to manage multiple tasks and campaigns with competing deadlines and possess strong computer skills. Will also participate in execution of tasks requiring proficiency for campaign design & execution:
Canva
Project Management Tool (e.g. Asana or other similar program)
Adobe Creative Suite (including video)
Google Office Suite
Microsoft Office Suite
WordPress
Mail Chimp
Livestream/Vimeo
Facebook/Instagram/TikTok/Linkedin
Podcast studio and Podcasts
Website best practices
Search and Google best practices
CRM Systems
Must demonstrate understanding, respect and support for the Catholic Church & Old St. Pat's mission and values.
Qualifications

Education: Bachelor's degree in marketing or communications or a related field
10-15 years' experience in marketing, communications or public relations and across multiple channels (print and digital (social/website)
Nonprofit, education or faith-based experience preferred.
The Archdiocese of Chicago offers a comprehensive total rewards package to include competitive compensation and benefit programs. Information about our benefit programs is available here.
This position has an annualized salary range of $65,000.00 - $80,000.00. An employee's pay within the salary range will be based on many factors including but not limited to relevant education, qualifications, experience, skills, geographic location, and organizational needs.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.