Director, Paid

divh2Director Of Paid/h2pILIA is seeking a highly strategic, data-driven Director of Paid to lead and scale our customer acquisition and performance marketing efforts across digital and retail channels. This role will take full ownership of our multi-channel full-funnel paid media strategy, including DTC, retail marketing, emerging platforms (e.g., TikTok, YouTube), international markets, and affiliate partnerships./ppYou will own large-scale budget management and campaign execution, partnering with cross-functional teams to ensure performance marketing aligns with brand, business, and revenue goals. This is a leadership position with a seat at the table for setting strategic direction and driving innovation at scale./ppThis role reports into the VP of Digital

eCommerce./ppstrongResponsibilities/strong/ppstrongGrowth Strategy

Execution/strong/pulliDefine and lead the global growth marketing strategy to drive net new customer acquisition, revenue growth, and long-term brand equity./liliOwn media planning and execution across paid social, paid search, CTV, affiliate, influencer paid campaigns, and retail marketing efforts (Sephora, Ulta, Amazon)./liliOversee international paid media expansion, with tailored strategies for EMEA and other high-priority regions./liliDevelop campaign strategies and frameworks across evergreen and promotional periods, in alignment with DTC and retail calendars./liliOwn the planning, prioritization, and execution of landing page tests across key paid traffic sources./liliLead the full funnel global creative advertising strategy and roadmap, including concept ideation, iteration cycles, and performance analysis./li/ulpstrongAffiliate

Partnership Marketing/strong/pulliScale ILIAs affiliate program to be a top-performing acquisition channel./liliIdentify, onboard, and manage top-performing affiliate partners and networks./liliIntegrate affiliate insights into broader omnichannel strategies, including retail partnership activations./li/ulpstrongChannel Innovation

Emerging Platforms/strong/pulliTest and scale new customer acquisition platforms (e.g., TikTok Shop, Reddit, Pinterest, YouTube Shorts)./liliExplore opportunities in influencer amplification, podcast advertising, and brand partnerships to diversify the paid mix./liliLead incrementality and attribution testing to inform long-term investment strategies./li/ulpstrongBudgeting

Performance Optimization/strong/pulliManage a multi-million-dollar growth marketing budget, ensuring optimal return on investment (ROAS, CAC, AOV, LTV)./liliLead media mix modeling and scenario planning for growth targets./liliPartner closely with analytics and finance teams to deliver accurate forecasts and performance reporting./li/ulpstrongTeam Leadership

Collaboration/strong/pulliGrow, mentor, and inspire a high-performing team and agency partners./liliDrive collaboration across brand, creative, digital product, social, and retail marketing to ensure consistent messaging and seamless execution across channels./liliPartner with the Director of eCommerce to align marketing efforts with customer journey optimization and on-site performance./li/ulh2Job Requirements/h2pstrongQualifications/strong/pulli8+ years of progressive experience in growth or performance marketing, with 3+ years in a leadership role overseeing direct reports./liliDemonstrated success managing DTC and omnichannel paid media campaigns for a high-growth consumer brand./liliExperience launching and optimizing marketing efforts in international markets, particularly in EMEA./liliProven track record scaling affiliate programs with strong ROI and partner relationships./li/ulpstrongSkills

Tools:/strong/pulliMastery of performance channels including Meta, Google Ads, TikTok, and emerging platforms./liliStrong analytical and attribution modeling skills; expertise in GA4, Shopify, and third-party dashboards./liliDeep understanding of audience segmentation, ad personalization, and creative testing./liliFamiliarity with incrementality tools like Haus, Triple Whale, Northbeam, or similar is a plus./li/ulpstrongLeadership

Communication:/strong/pulliExperience building and scaling high-performing teams and managing agency/vendor relationships./liliStrong project management, communication, and cross-functional collaboration skills./liliAbility to think strategically and execute with operational precision in a fast-paced environment./li/ulpstrongWhat We Would Like To Offer.../strong/pulli$140,000-160,000 annually*/liliBonus Opportunity/liliHealth Benefits - 100% employer-paid medical, dental

vision coverage/liliFlex Time Off - No cap on personal time off and paid company holidays/liliSeasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring

Summer season/liliParental Leave - Up to 18 weeks paid parental leave/lili401(k) - Save for your future with a 401(k) with a company match/liliFlexibility

Wellness Stipends - Monthly stipends to support remote work

self-care/liliILIA Products - Quarterly stipend to replenish your favorite products and try new ones/li/ulp*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location./ppstrongAbout ILIA/strong/ppILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasnt been done before./ppstrongFraudulent Job Posting Notice/strong/ppWe are aware of job posting scams in which individuals may falsely represent themselves as ILIA employees. Please note that all official communication regarding job opportunities at ILIA will come directly from an @ iliabeauty.com email address. We will never request sensitive personal information or payment during the recruitment process. If you suspect a fraudulent job posting or communication, please contact us directly via our Support form. Your safety and trust are important to us./p/div