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VP, Paid Media & Social

GoTo Foods · Atlanta, GA, USA ·

Job type:
Full Time

VP, Paid Media & Social

GoTo Foods operates seven brands

Moe's, McAlister's, Auntie Anne's, Cinnabon, Jamba, Schlotzsky's, and Carvel

across approximately 6,000 franchise locations. The company is backed by Roark Capital.
The VP, Paid Media & Social will report directly to the Chief Growth Officer and own every dollar spent on paid acquisition and every element of the social platform strategy across all seven brands. You will be accountable for ensuring that every franchisee dollar in the ad fund is invested with a fiduciary standard

measurable, attributable, and tied to traffic and sales.