Performance Marketing Manager Los Angeles or West Palm Beach, FL

Performance Marketing Manager

Location: Los Angele, CA or West Palm Beach, FL - Hybrid
Department: Commercial
Reports To: Marketing Director
Job Type: Full-Time | Exempt / Salaried
Hydrobuilder Holdings (HBH) exists to empower growers to thrive. As one of the largest providers of products, services and technology to the Controlled Environment Agriculture (CEA) industry, we support cultivators across the spectrum

from large commercial facilities to independent growers

helping them improve yields, operate more efficiently and grow sustainably.
Elevated, our commercial division, is a tech-enabled service platform supporting professional cultivators from build-out through harvest with Account Executives, Cultivation Advisors and AI-driven crop insights. Hydrobuilder.com, "The Growers Marketplace," serves smaller growers through a digital platform offering curated products and education. Our integrated AgTech program combines AI, sensor data and lab analytics to deliver actionable insights that improve cultivation performance.
Overview Of Position

The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data

driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director.
Key Responsibilities

Plan and execute cross-channel campaigns across email, social, and video
Translate brand goals into clear messaging, targeting, and channel strategy
Ensure the right message reaches the right audience at the right moment
Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices
Own campaign execution including segmentation, onboarding, and lifecycle flows
Support list growth, deliverability, and performance optimization
Balance promotional initiatives with audience engagement and retention
Maintain cadence and quality standards across all active email programs
Collaborate with brand leads to develop social and video-driven campaigns
Repurpose long-form content into short-form video, carousels, reels, and email assets
Test new formats and distribution strategies with a performance mindset
Identify and prioritize high-impact distribution opportunities across organic and paid channels
Leverage AI-native tools (e.g., Sora, MidJourney, Canva AI, generative platforms) to accelerate creative production
Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools
Use automation and AI-assisted workflows to reduce manual work and increase iteration speed
Stay current on emerging AI tools and apply them strategically

not just experimentally
Support lead generation initiatives, landing pages, and conversion flows
Align messaging across B2C e-commerce and B2B marketing efforts
Understand how video, email, and social fit into the broader funnel and optimize accordingly
Define and track meaningful campaign KPIs aligned to business goals
Analyze performance data and translate insights into prioritized action
Run structured experiments focused on real growth, not vanity metrics
Report on campaign performance to cross-functional stakeholders and leadership
Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment
Update CRM and internal systems to ensure continuity across all marketing touchpoints
Support onboarding of new brands or programs into the HBH marketing infrastructure
Key Performance Indicators (KPIs)

Email campaign on-time deployment rate ? 95%
Email open and click-through rates at or above industry benchmark by channel
Campaign performance reporting delivered ? 5 business days post-campaign
AI/automation adoption: measurable reduction in manual production hours per quarter
Cross-channel experiment cadence: ? 2 structured A/B tests per month
Data completeness and CRM update compliance: 100%
Safety incident rate: 0 preventable incidents
Key Challenges

Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously
Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns
Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements
Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment
Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets
Job Knowledge, Skills & Experience

36 years of experience in marketing, campaign management, or growth roles
Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management
Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred
Experience supporting both B2C (e-commerce) and B2B marketing programs
Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools
Strong analytical skills with the ability to build and interpret campaign performance reports
Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision
Comfort working across multiple brands and shifting priorities in a fast-paced environment
Compensation

Base Salary: Commensurate with experience
Performance-based incentives
Cell phone stipend
Benefits

Comprehensive health, dental, and vision insurance
401(k) plan with company match
Paid time off and holidays
Professional development and training opportunities
Flexible work schedule and remote work options
In addition to the responsibilities listed above, the employee may be asked to perform other duties as assigned by management.
Acknowledgement: I have read and understood the job description for the above-mentioned position and agree to perform the responsibilities and duties as outlined. I understand that my role may evolve as needed to support the organization's goals.
Name: ______________________________________ Date: __________________
Signature: ______________________________________
Hydrobuilder Holdings

Confidential and Proprietary. For internal use only.