Senior Manager Influencer Marketing - TikTok

Senior Manager Of Influencer Marketing

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.
Your Opportunity, Your Team
Creator commerce is reshaping retail, and QVC Group is built for this moment. As Senior Manager of Influencer Marketing, you will own and scale the influencer and affiliate program across QVC and HSN, including a direct TikTok creator partnership. This is the strategy seat: you own the strategy, you own the budget, and you build the partnerships that drive measurable growth.
Reporting to the Director of Social Commerce for TikTok, you will lead a team of 3-4 and a creator network 200K+ strong, manage a multi-million dollar budget, and negotiate enterprise-level deals that strengthen the program. You will work shoulder to shoulder with executive leadership and cross-functional partners, turning business strategy into influencer initiatives that move real numbers.
If you live and breathe the creator economy, know what makes a TikTok partnership convert, and want to run a program at the scale of a Fortune 500 retailer, keep reading.
Where You'll Work
This role is hybrid and will require you to be onsite at our West Chester, PA headquarters (Studio Park) several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: Pennsylvania, New Jersey, or Delaware. Relocation assistance is not available for this role.
What You'll Do
Own the influencer and affiliate marketing strategy across QVC and HSN, using data and performance insight to drive business growth.
Build and grow relationships across a 200K+ creator and publisher network, negotiating enterprise-level deals that strengthen and expand the program.
Manage a multi-million dollar budget, forecast performance, identify growth opportunities, and bring clear updates and recommendations to senior leadership.
Launch, own, and optimize the affiliate loyalty program to drive incremental sales and customer retention.
Lead and develop a team of 3-4, building capability and setting the bar for execution.
Facilitate regular syncs with TikTok and lead weekly affiliate and influencer meetings with key stakeholders.
Research and test new business opportunities, partnering with influencer networks to stay ahead of industry trends and emerging platforms.
Oversee agency partners to ensure their work aligns with strategic goals, channel calendars, and brand standards.
What You'll Bring
8+ years in social media and influencer marketing, including direct experience building and scaling influencer or affiliate programs that delivered measurable business results.
A strong command of TikTok and the broader creator commerce landscape, with a track record of partnerships that converted.
Experience managing significant marketing budgets, including forecasting and performance reporting.
Experience leading and developing teams, with a real interest in growing the people around you.
Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.