Senior Director of Marketing

divh2Senior Director of Marketing/h2pGlendale, CA, United States Or refer someone Job Openings/ph3About the Job/h3pWe are looking for a strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Global Marketing, the Senior Director of Marketing will lead a team of marketers to execute marketing programs and drive overall growth and success through strategic planning. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product launches, promotional programs, channel development, competitive analysis, and vendor management./pulliManage the business as an owner by developing the marketing strategy to increase marketshare, drive top-line revenue growth and add shareholder value/liliDrive strategy and long-term planning across a portfolio of products/liliLead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categories/liliDevelop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc./liliPresent with confidence to both internal and external customers. Play a lead role in retail sell-in presentations/liliManage marketing team and provide coaching, development and strategic direction/liliHave a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically Amazon/liliUnderstand consumer behavior and drivers by conducting informal market research, reading online consumer reviews, and monitoring feedback on product categories in social media/liliGuide preparation of marketing activity reports and present to executive management/liliInteract with executive team on a frequent basis/liliDevelop and manage marketing operating budget/li/ulpstrongBring It!/strong/pulliMinimum of 10 years marketing experience, consumer packaged goods industry experience highly preferred/liliExperienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share and profit/liliMust be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change/liliCreative

open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions/liliClear and consistent communicator that is able to influence at both the peer and senior level/liliExperience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational analytical and writing skills/liliUndergraduate university degree, MBA degree preferred/li/ul/div