Freelancer Director, Content Strategy

divh2Director, B2B Content Strategy Lead, Enterprise (Freelance)/h2pWeber Shandwick, New York/ppWeber Shandwick is an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the worlds biggest global brands. We are seeking a dynamic and motivated Director, B2B Content Strategy Lead to oversee the entire content strategy and development across multiple workstreams for one of our largest B2B clients in the science and technology sector. This is a freelance position where you will be the central force driving our content engine, from high-level strategy to flawless execution. You will oversee a talented team of content strategists and writers, ensuring creativity, consistency, and strategic alignment across all channels including social media, website content, long-form thought leadership, sponsored content, sales enablement, and email marketing./ppAn ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media./ppThe ideal candidate would have:/pulli5-7 years of content strategy experience at a marketing or communications agency./liliA proven track record of overseeing multiple, complex B2B content workstreams simultaneously./liliDemonstrated experience developing and executing content strategies for highly technical clients, preferably in the science, energy, or technology industries/liliStrong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas./liliExcellent leadership skills with experience managing and mentoring a team of writers and strategists./liliA versatile portfolio showcasing expertise across a variety of channels, from social media and video scripting to website development and email marketing./liliA deep understanding of B2B best practices and the ability to apply them to create engaging and effective content./liliExceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics./liliThe ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines./li/ulpWhat youll do:/pulliOversee the entire content operation across multiple workstreams, ensuring strategic alignment and creative excellence from ideation through execution./liliLead the development and management of the master editorial calendar, ensuring a consistent and compelling narrative across all platforms./liliAnalyze content performance, manage analytics reporting, and provide strategic recommendations to optimize future content and drive results./liliGuide and mentor a team of content strategists and writers, fostering a collaborative environment and ensuring high-quality output./liliCollaborate with internal CX and design teams to ensure a cohesive and user-centric approach to all content./liliChampion B2B content best practices and introduce innovative ideas to elevate the work./liliPrioritize and streamline the review process for all content, ensuring consistency and quality across all channels./liliContribute to the strategic vision for the account, identifying new opportunities for impactful storytelling./li/ulpHourly range: $100 USD

$125 USD/ppWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status./p/div