Senior Marketing Manager, ABM Execution Campaign Operations

divh2Senior Marketing Manager, ABM Execution

Campaign Operations/h2pCandescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutionscreating seamless engagement across digital, remote, and in-person channels./ppOur Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growthturning every customer interaction into a moment of clarity, confidence, and connection./ppThe Opportunity/ppWe are seeking a highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy./ppThis role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordinationensuring programs move from concept to launch efficiently and effectively./ppThis is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drive pipeline./ppWhat Youll Do/ppCampaign Execution

Orchestration/pulliExecute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social)/liliTranslate ABM strategy into actionable campaign plans with clear deliverables and timelines/liliManage campaign calendars and ensure consistent execution across programs/li/ulpProject Management

Coordination/pulliServe as the central hub for campaign executiontracking milestones, dependencies, and deliverables/liliPartner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward/liliCoordinate with external agencies and vendors to ensure timely and high-quality output/li/ulpABM Program Support/pulliSupport execution of 1:1, 1:few, and 1:many ABM programs/liliHelp operationalize targeting, segmentation, and account engagement tactics/liliEnsure campaigns align to defined ICPs, account priorities, and sales objectives/li/ulpContent

Asset Development/pulliDevelop and/or adapt light campaign content (emails, landing page copy, social posts)/liliCreate or manage simple campaign visuals and assets (presentations, one-pagers, light graphics)/liliEnsure messaging consistency across touchpoints/li/ulpCampaign Operations

Optimization/pulliTrack campaign performance and support reporting efforts/liliMaintain campaign documentation, workflows, and processes/liliIdentify opportunities to improve execution efficiency and campaign effectiveness/li/ulpWhat You Bring/pulli10-15 years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns/liliStrong campaign execution skills with the ability to manage multiple programs simultaneously/liliExcellent project management and organizational skills (this is critical)/liliExperience working with agencies and cross-functional teams/liliComfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.)/liliFamiliarity with marketing automation, CRM, and ABM platforms/liliDetail-oriented with a bias for action and follow-through/li/ulpHow This Role Partners with the Director of ABM/pulliDirector (You): Strategy, platform optimization, innovation, executive alignment, external networking/liliThis Role: Execution, orchestration, timelines, asset delivery, campaign consistency/li/ulpSuccess Looks Like/pulliCampaigns launch on time and run smoothly across channels/liliABM programs are consistently executed with high quality/liliStakeholders feel informed, aligned, and supported/liliAgency and internal teams operate efficiently under clear direction/liliThe Director of ABM is freed up to focus on strategic growth and platform optimization/li/ul/div