Vice President, Local Revenue and Client Growth - CMG Radio

Vice President, Local Revenue and Client Growth - CMG Radio

Location: Atlanta, GA, US, 30309 Location: GA-Atlanta Job Title: Vice President, Local Revenue and Client Growth - CMG Radio Position Overview Cox Media Group "CMG" has an exciting leadership opportunity for a progressive, experienced, best-in-class Sales leader to drive sustainable local revenue growth by defining and leading the strategy that enables the sales organization to build trusted, long-term partnerships with local businesses. Reporting to the President, CMG Radio, this role focuses on strategic leadership, enablement, and performance discipline

ensuring our sales teams are equipped, aligned, and accountable to help clients grow and deliver consistent revenue results at scale. The location for the position, in addition to Atlanta, includes any CMG Radio market located in Florida.
Essential Duties and Responsibilities

Local Revenue Strategy & Growth Leadership
Defines and leads the local revenue and client growth strategy across radio, digital, sponsorships, and events
Establishes a clear sales process for advertiser acquisition, retention, and share-of-wallet growth
Drives pacing discipline, forecasting accuracy, and performance transparency at the market level
Drives CRM and sales technology/tool adoption across all markets
Partners with leaders of National and Digital sales to deliver sustained revenue growth and unmatched client outcomes
Sales Enablement & Client Growth Frameworks
Sets the strategy, standards, tools, and playbooks that enable sales teams to act as trusted growth partners
Leads companywide strategy to grow local & controllable revenue by optimizing core, digital, and sponsorship assets
Leads CMG Radio's annual sales planning strategy
Champions outcome-based selling and client-first solution design
Ensures consistency in account strategy, proposal quality, and value articulation across markets
Sales Leadership & Performance Management
Leads, coaches, and develops market sales leaders
Align goals, incentives, and behaviors to local revenue and client growth objectives
Fosters a culture of accountability, collaboration, and continuous improvement
Leads internal program to select and grow the next generation of media sellers
Market & Organizational Impact
Partners with VP/GMs and cross-functional leaders to align revenue strategy with market priorities
Partners with CMG Local Solutions to drive local core + digital revenue
Translates the company mission into clear revenue growth expectations and execution models
Represents the voice of local revenue in enterprise planning and performance reviews
Leads sales training resources with internal and external partners (i.e., CSS, RAB, etc.)
Measures of Success Sustainable local revenue growth by optimizing core, digital, and sponsorship assets
Growth in active local advertisers and client retention
Pipeline health and forecast accuracy
Adoption of standardized growth and enablement frameworks
Sales leader effectiveness and team performance
Minimum Qualifications

Deep understanding of media strategy, planning, and execution across digital, commerce, social, radio core, and local event media channels. Proven experience in a client-facing, senior media leadership role, ideally in a fast-paced organization. Strong track record of organizing and leading, through influence, large, cross-functional teams to achieve strategic goals. Proven track record in media and Radio sales leadership. Exceptional leadership, negotiation, and interpersonal skills. Strong analytical and strategic planning skills. Proven track record of recruiting and developing sales leaders Experience with CRM and sales forecasting tools. Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness, and a passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow). Dynamic and inspiring leader who can drive a team to deliver top performance every day against assigned business goals and effectively engage and influence a variety of audiences. Requires travel up to 50%
Preferred Qualifications

Bachelor's degree or equivalent work experience. Proven track record driving optimal revenue performance, Core + Digital Well-versed in multiple sales methodologies and disciplines.
About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com Req #: 2094 #LI-Onsite