Director, Sponsorship Strategy, Sports - Brand Consulting

CAA Brand Consulting Sponsorship Strategy Director

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Role

The CAA Brand Consulting Sponsorship Strategy Director will play a key role in some of our most high-profile client work and new-business initiatives. This position will lead the development and'sell-in' of data and insight-driven Sports sponsorship strategies across the entire sports ecosystem

partnering with account leads to advise C-suite clients and their teams on how to implement sponsorship strategies across each media channel, sponsorship asset mix and consumer touchpoint. In this role, the candidate will interface day-to-day with our account teams and functional leaders (Creative, Analytics, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.
Key Responsibilities

Develop and deliver overarching strategic vision grounded in data for client assignments, defining and prioritizing initiatives that directly support marketing/business goals and brand KPIs
Work with Account teams around client briefings to qualify opportunities, shaping campaign deliverables and go-to-market strategies
Partner closely with our Insights and Analytics teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
Interpret category and consumer trends to inform cultural marketing, partnership, campaign and communication strategies, determining the roles of media and creative and ideal touchpoints needed to drive desired outcomes
Develop overarching partnership strategy, including creative platforms and narrative, defining the role of partnerships within the broader brand and marketing ecosystem
Create partnership portfolio analyses to identify the strategic role of partnerships and ensure alignment with overarching strategy, including partner selection, rights and asset utilization
Create activation strategies to meet brand objectives/targets and design integrated campaign approaches across channels and touchpoints
Develop ideas for optimizing existing activations to improve effectiveness, efficiency and cultural relevance
Create topline negotiation strategies for potential partnerships, outlining value exchange, priority assets and key leverage points
Act as a bridge between internal teams

Account, New Business, Data, Insights, Creative

facilitating optimal team outputs while balancing efficiency and effectiveness
Brief and collaborate with internal and external partners (e.g. client's IMC teams)
Develop and apply ownable positioning for brands within Sports, informing brand role, partner selection, rights and asset utilization, and creative activation
Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities
Cultivate relationships across CAA to find and promote new opportunities for clients
Qualifications

Bachelor's Degree in Marketing, Communications, Statistics or similar discipline
8-10+ years of experience in brand, integrated communications, or connections planning
Must have experience in sports
Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
Exceptional verbal and written communication skills
Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented
Ability to influence, persuade and lead broader teams
Excellent understanding of the composition and application of creative briefs
Experience communicating and providing consultation and advice to clients, including running brainstorms, strategy and innovation workshops
Ability to travel and attend work events outside normal business hours on an as needed basis
Global experience or experience working on multi-market accounts
Knowledge, passion and curiosity on all things sports and the surrounding culture
Ability to confidently present plans, thought leadership and ideas to a senior leadership audiences (internal and external)
Experience working on new business pitches, to support when opportunities arise
Preferred Skills

Experience planning social campaigns
Experience with go-to-market planning or ecosystem thinking for campaigns
Location

This role will be hybrid, located in our New York office.
Compensation

The annual base salary for this position is in the range of $144,000

$180,000 in New York. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.