Marketing Manager in New York, NY

Marketing Manager

Location

New York, NY, 10018, Hybrid (Max 2 days/week) Duration 09/16/2024 to 12/15/2024 (Extension Possible) Req ID

14377190
Job Description

The CRM Targeting Specialist will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties And Responsibilities

Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines.
Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, external vendor via SFTP/API).
Ensure the overall success of daily operations.
Serve as the contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV).
Actively participate in weekly production meetings with cross-functional team members.
Set up email deployments, including A/B subject line testing and send-time optimized deployments.
Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.g., email, DM, SMS, digital targeting).
Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.
Basic Qualifications

Bachelor's Degree in Marketing, Analytics, or a related field.
3+ years of experience.
Experience managing activities across multiple team members/functions.
Experience using a trafficking tool or production management software to coordinate activities.
Ability to problem-solve and exercise critical thinking in a technical environment.
Ability to work in a fast-paced environment and manage multiple projects from start to finish.
Strong project management skills, including the ability to prioritize tasks.
Excellent interpersonal skills; capable of supporting a team environment.
Detail-oriented and process-oriented.
Proficient with targeting tools (Unica 12 preferred).
Proficient in Microsoft Office.
Adobe Analytics preferred.
QA email rendering and functionality.
Troubleshoot and resolve data-related issues.
Perform data testing.
Circulate proofs for approval.
Preferred Qualifications

Experience with SQL.
Customer digital targeting experience.
Experience with Unica IBM 10/12.
Experience with Oracle Responsys.