PR & Influencer Marketing Manager, Americas

Huda Beauty Pr & Influencer Marketing Manager

At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
The PR & Influencer Marketing Manager will develop, implement and manage influencer strategies to increase brand awareness and engagement in the Americas region with an emphasis on Latin America for Huda Beauty. This role will help scale creator communities, strengthen influencer relationships, support launch and seeding programs, and ensure operational excellence across the region. The Manager will drive relationship building, list development, cultural insights, and influencer outreach while working cross-functionally to ensure cohesive brand storytelling. This role will be reported to the Senior PR & Influencer Marketing Manager.
Essential Duties and Responsibilities :
Develop and implement influencer and PR strategies across the Americas, with a focus on expanding brand presence and cultural relevance within Spanish-speaking Latin America.
Build and maintain creator and MUA relationships throughout the region, identifying and nurturing talent across micro, mid-tier, macro, and VIP levels, while contributing to regional community growth and new demographic expansion.
Manage daily communication with influencers and talent managers across all Americas markets, ensuring consistent relationship management and high-touch support.
Support launch storytelling and brand messaging for the Americas, contributing insights that reflect both U.S. and Latin America cultural moments and ensuring alignment with Global brand direction.
Lead Latin American focused outreach, list building, and event invite strategy, while supporting broader Americas invite lists, seeding efforts, and creator selection as needed.
Assist with Americas-wide influencer sourcing, including identifying emerging creators, vetting talent for brand values, and submitting new prospects for consideration.
Manage the Social PR inbox and shared Agency inbox, ensuring high-quality communication across all regions.
Support influencer mailshots and seeding operations across the Americas.
Support quarterly influencer list audits, helping maintain accurate creator information and ensuring all markets reflect strategic priorities and brand safety standards.
Monitor influencer activity and track content performance across the region, with a deeper focus on Latin American insights, reporting trends, and contributing to monthly dashboards.
Collaborate cross-functionally with Americas and Global teams, ensuring regional needs are incorporated into launch planning, seeding strategy, and campaign execution.
Stay on top of social, cultural, and influencer trends across the Americas, identifying opportunities in both the U.S. and Latin America to grow brand visibility and relevance.