Senior Employer Branding Manager

divh2Senior Employer Branding Manager/h2pCambridge, MA/ppThe Senior Employer Branding Manager is responsible for developing and executing strategies that highlight our culture, values, and employee experience to attract top talent and engage current employees. This role combines storytelling, content creation, video and photography production, and data-driven program design to position CMT as an employer of choice. Youll own the employee-facing content that shapes how it feels to work here

from the company newsletter to the videos and photos that show the real humans behind the mission

and youll support the in-person events that bring our culture to life. This role reports to the Head of Branding and Internal Communications./ph3Responsibilities:/h3ulliDevelop and lead the execution of a comprehensive employer branding strategy aligned with CMTs culture and talent goals/liliOwn the company newsletter end-to-end

editorial calendar, writing, editing, and measurement

making it something employees actually open and read/liliCraft compelling content across written, social, video, and photo formats (social posts, career site updates, blogs, internal comms, employee spotlights, team stories, recruiting videos, event recaps) that highlights our mission, values, and employee experience, ensuring consistency across all touchpoints/liliBuild and run crowdsourced content programs that get people across the company creating

employee creator programs, content challenges, employee advocacy

equipping teammates with templates, prompts, and light coaching so the stories come from the people living them/liliPartner with People Operations, Marketing, and Leadership to design campaigns that engage potential candidates and inspire current employees/liliAnalyze eNPS, engagement survey data, and other employee sentiment metrics to identify whats working and where to invest

then design programs that move the numbers/liliMonitor and manage CMTs employer reputation across online sources where candidates and employees rate us

Glassdoor, LinkedIn, Google, Indeed, Comparably, Built In, and emerging platforms

tracking sentiment, responding to reviews, surfacing themes for leadership, and building proactive engagement strategies/liliManage external partners when needed

videographers, photographers, freelance writers, designers, and agencies

keeping work on brand, on schedule, and on budget/liliProvide general support for in-person employee and recruiting events

offsites, all-hands, career fairs, campus recruiting, ERG events

from planning through on-site execution/liliAnalyze campaign performance and employer brand metrics to refine strategies and ensure alignment with organizational objectives/liliLead projects to amplify our presence in the job market, including developing employee advocacy programs, applying for workplace awards, and partnering with industry organizations/liliWork across teams to identify opportunities for alignment between employer branding efforts and broader brand and content goals/liliStay updated on employer branding trends, tools, and technologies to keep strategies fresh and competitive/liliComplete any additional tasks as they arise/li/ulh3Qualifications:/h3ulliBachelors degree or equivalent years of experience and/or certification in Marketing, Communications, or a related field/lili5+ years of experience in employer branding, internal communications, talent marketing, content creation, or a related discipline/liliProven ability to develop and execute strategic branding initiatives that deliver measurable results/liliExceptional storytelling skills, with experience crafting engaging content across written, social, video, and photo formats/liliFluency with video editing

you can take raw footage and turn it into something worth watching, using tools like Adobe Premiere, Final Cut, CapCut, or similar/liliComfortable behind a camera

shooting and editing photography for newsletters, social, the career site, and on-site event coverage/liliExperience building programs that get other people creating

employee advocacy, creator programs, crowdsourced content

and the coaching instincts to make non-marketers comfortable contributing/liliAnalytical mindset

comfortable working with eNPS, engagement survey data, and campaign performance metrics, and translating what you find into programs that actually move the numbers/liliExperience managing external creative partners (videographers, photographers, freelancers, agencies) on brand, on schedule, and on budget/liliStrong project management skills, with the ability to manage multiple priorities and stakeholders effectively/liliComfortable providing hands-on support for in-person events

logistics, setup, run-of-show, on-site execution/liliExcellent interpersonal skills, with a demonstrated ability to work collaboratively across teams and departments/liliProficiency in social media platforms, content management systems, and employer branding tools (LinkedIn Talent Brand / Careers Pages / Life Tab, Canva, or similar)/liliA solution-oriented mindset with a proactive approach to problem-solving/liliWriting and content samples / portfolio required with application

please include examples of written content, video, and any employee-facing programs youve built/li/ulh3Nice to Haves:/h3ulliExperience with motion graphics, animation, or more advanced video production/liliExperience with workplace awards submissions (Built In, Glassdoor, Great Place to Work, etc.)/liliFamiliarity with HR systems and engagement platforms (Greenhouse, Culture Amp, Lattice, or similar)/li/ulh3Compensation and Benefits:/h3ulliFair and competitive salary based on skills and experience, and annual performance bonus/liliEquity may be awarded in the form of Restricted Stock Units (RSUs)/liliMedical, Dental, Vision and Life Insurance, matching 401k, short-term

long-term disability and parental leave/liliUnlimited Paid Time Off including vacation, sick days

public holidays/liliFlexible scheduling and work from home policy depending on role and responsibilities/li/ulpBase Salary Range/pulliThe base salary range for this position is: $94,300 to $117,900. This range is specifically for Cambridge, MA/li/ulh3Additional Perks:/h3ulliWork on a mission with real impact: crashes prevented, injuries avoided, lives protected around the world/liliJoin an industry leader

65 million drivers protected, powering 140+ programs across 25 countries/liliBe part of the team inventing the future of mobility and road safety/liliMove fast, own outcomes, do work that matters/liliHigh ownership, small teams, and direct access to leadership

no layers between your work and its impact/liliUnlimited PTO, flexible scheduling, competitive salary, annual performance bonus, RSUs, and full benefits including medical, dental, vision, and 401k match/liliSummer Fridays/liliComprehensive wellness, education, and employee assistance programs/li/ulh3About Cambridge Mobile Telematics:/h3pCambridge Mobile Telematics (CMT) is the worlds largest telematics and AI company for safer mobility. Its mission is to make the worlds roads and drivers safer. The companys AI-driven platform, DriveWell Fusion, proactively identifies and reduces driving risk, leading to fewer crashes and injuries. To date, CMTs technology has helped prevent over 126,000 crashes worldwide. CMT enables partners to measure risk, detect crashes, provide life-saving assistance, and streamline claims. Headquartered in Cambridge, MA, CMT operates globally with offices in Budapest, Hungary; Chennai, India; Seattle, Washington; Tokyo, Japan; and Zagreb, Croatia. Learn more at www.cmt.ai./p/div