VP, Marketing - Global

divh2VP, Marketing - Global/h2pSalary: $170,000 - 190,000/ppLocation: New York (Hybrid)/ppInfluencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact./ppFounded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the worlds largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships./ppAs an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales./ppWith 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola./ppThis role reports to the Global Chief Marketing Officer/ppOverview of the job/ppReporting directly to the Global CMO, you will lead a multi-disciplinary marketing team and own five core pillars that together shape how Influencer is perceived externally, by clients, platforms, creators, media, and the broader industry. You will be a builder and a strategist: someone who can set direction, shape narrative, and get things done. This role sits at the intersection of brand, commercial, and technology, and youll be expected to bring those three together seamlessly, ensuring our marketing output is as impressive as the work we do for our clients./ppThree best things about the job/pulliBe part of the fastest-growing global influencer marketing agencies./liliJoining the business at a time of growth and expansion as we formalize a global marketing structure./liliA rare chance to build and lead our global marketing function from the ground up, shaping the brand and voice of a category-defining company at a pivotal moment in the creator economy./li/ulpMeasures of success - in the first few months, you will have:/pulliIn your first 90 days, you will have audited our current marketing output, established strong relationships across the business, and presented a clear 12-month marketing strategy to the Global CMO and leadership team./liliBy the end of year one, Influencer will have a more consistent, elevated brand presence globally; a sales team better armed than ever to win; and a clear narrative, backed by proof, of what makes Influencer the leader in creator marketing./li/ulpRoles

Responsibilities:/ppProduct Marketing/ppOwn the go-to-market strategy and positioning for our tech stack. You will be the voice that translates our technologys capabilities into compelling narratives for clients, platforms, and the press, reinforcing Influencers position as the technology leader in creator marketing./pulliDefine messaging frameworks and product narratives that bring Waves to life for commercial audiences/liliPartner closely with the Product and Technology teams to stay ahead of roadmap developments/liliDevelop collateral and content that connects our tech stack to client outcomes/li/ulpCommunications (PR, Earned Media

Leadership Visibility)/ppLead Influencers external communications strategy via earned media, press, award submissions, and executive visibility. Youll position Influencer and its leadership as the authoritative voices in creator marketing./pulliManage agency and in-house PR resources to drive consistent earned media coverage/liliOwn the award submissions strategy, from identification through to submission and activation/liliOversee earned speaking opportunities, securing presence at the industrys most relevant stages/liliMaintain and evolve leadership bios and executive profiles across platforms/li/ulpSales Enablement/ppEquip our commercial teams with the content, tools, and platforms they need to win. Youll own everything that bridges marketing output to revenue from events to thought leadership to client-facing case studies./pulliOwn our owned events program and partnerships with key industry events/liliManage sponsorships and paid speaking engagements strategically, ensuring ROI and brand alignment/liliManage monthly newsletter and proposal lead gen strategy/liliLead the development of thought leadership content that establishes our POV in the market/liliOversee production of case studies and all other client-facing output/liliEnsure the commercial team has sharp, up-to-date enablement materials at every stage of the sales cycle/liliDevelop and implement MQL/SQL capabilities and tracking to showcase new lead generation via marketing outputs/li/ulpSocial Media/ppSet the strategy and tone for Influencers owned social channels ensuring our presence across LinkedIn, Instagram, TikTok, and beyond reflects who we are: creator-first, data-driven, and always-on culture. Youll hold the bar high for quality and consistency./pulliBuild and oversee a social content strategy that builds brand equity and drives engagement/liliEnsure our social output actively supports commercial objectives and partner relationships/liliOwn the cadence, voice, and evolution of our channels as we scale globally/li/ulpPartner Marketing/ppInfluencer is a trusted global partner to the worlds largest platforms including TikTok, Meta, YouTube, and Snapchat. Youll lead our partner marketing function to deepen these relationships and co-create meaningful moments that benefit both sides./pulliDevelop and execute co-marketing initiatives with platform partners/liliEnsure Influencers partner relationships are actively reflected in our external marketing/liliIdentify new partnership opportunities that extend our reach and reinforce our positioning/li/ulpBrand/ppAs a first mover in creator marketing, Influencers brand is one of its most valuable assets. Youll be the ultimate custodian of that brand ensuring it is applied consistently, evolves thoughtfully, and shows up powerfully across every touchpoint./pulliOwn and evolve the global brand guidelines and ensure adoption across all regions and teams/liliOversee brand governance, maintaining quality and consistency across all external output/liliLead the development and ongoing refinement of our credentials deck and core pitch materials/liliAct as the brand authority for all major campaigns, partnerships, and launches/li/ulpWhat you will need:/pulliA senior marketing leader with 8-10+ years of experience, ideally with a mix of agency and brand or platform-side exposure/liliDeeply fluent in the creator economy. You understand how this industry works, who the players are, and where its going/liliA builder: energized by the opportunity to create structure, process, and team culture from scratch/liliYou are a sharp strategist who can operate at altitude but roll up their sleeves when needed/liliCommercially minded. You connect marketing activity to pipeline and revenue outcomes instinctively/liliA strong communicator and storyteller, comfortable presenting to C-suite, clients, and external audiences/liliExperienced managing multi-disciplinary teams across Communications, Content, Brand, and Events/liliCollaborative and energetic. You bring people with you, and you raise the bar for the teams around you/li/ulpWhy Influencer?/pulliYoull join at the most exciting moment in our history, our most successful year to date, with a clear path to our $1B creator payments goal/liliWork closely with the first-ever Global CMO in a newly formed, high-impact marketing function/liliGlobal partners of TikTok, Meta, YouTube, Pinterest, Snapchat and more with access and relationships few agencies can match/liliA creator-founded company that understands culture from the inside, not just as a marketing exercise/lili200+ people across 9 global hubs, with the intimacy of a team where your work genuinely matters/liliCompetitive compensation, hybrid working from our New York office, and a benefits package tailored to your market/li/ulpA few of our core benefits:/pulliMedical benefits through Insperity/liliWellbeing support including EAP /li/ul/div