Senior Strategist/Associate Creative Strategy Director

divh2Senior Strategist/Associate Creative Strategy Director/h2pSalary: $100-120k/ppLocation: New York (Hybrid)/ppInfluencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact./ppFounded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the worlds largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships./ppAs an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales./ppWith 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola./ppOverview of the job: We are seeking a Senior Strategist or Associate Director of Creative Strategy, title and level commensurate with experience and fit, focusing on evergreen client initiatives and direct client relationships within the travel category. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling

while also leading pre-sale RFP strategy across a diverse range of industries and verticals./ppThe ideal candidate is a seasoned strategist with experience in a client-facing leadership role, taking full ownership of account needs with greater autonomy. Youll thrive in a fast-paced environment, seamlessly blending strategic vision with creative execution to deliver standout campaigns and always-on content that keep travel brands top-of-mind year-round. As the day-to-day lead for travel clients, youll work directly with clients to translate business goals into bold, influencer-led ideas that resonate culturally and drive measurable impact. Youll also bring that same strategic rigor to pre-sale RFP responses, crafting compelling narratives and concepts for prospective clients across verticals./pp3 best things about the job:/pulliBe the go-to creative partner for major travel brands, shaping their evergreen influencer strategy while also driving new business through cross-industry RFP work./liliAutonomy to partner directly with client teams, building trusted relationships that foster long-term impact./liliBlend strategic insight, trendspotting, and creative thinking to deliver ideas that inspire wanderlust, drive bookings, and win new business./li/ulpMeasures of success - in the first few months, you will have:/pulliDeveloped a full understanding of Influencers capabilities, offerings, and how they apply to travel brands and beyond./liliLed evergreen content planning for key travel accounts, from ideation to presentation, in collaboration with client marketing teams./liliDelivered creator strategies and concepts that resonate with both aspirational travelers and destination-specific audiences./liliBuilt strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments./liliContributed to and led pre-sale RFPs spanning multiple industries, demonstrating versatility and strategic range./li/ulpRoles

responsibilities:/pulliWork closely with the VP and Creative Strategy team and account leads to define and elevate our travel creative approach./liliInterpret client briefs for always-on and seasonal travel initiatives, leading internal brainstorms and client-facing creative workshops./liliDevelop and manage direct relationships with travel clients, ensuring creative output consistently aligns with brand guidelines and KPIs./liliLead the creative and strategic development of influencer campaigns that maximize both paid and organic reach within the travel space./liliDemonstrate expertise across social-first content executions, particularly on Meta, Snap, TikTok, and YouTube, with a clear understanding of how to activate in the travel and tourism space./liliStay ahead of travel, culture, and lifestyle trends that can inform campaign creative./liliOversee creator sourcing strategies that balance destination expertise, audience targeting, and content quality./liliLead and contribute to pre-sale RFP strategy across a wide range of industries and verticals, developing bespoke creative frameworks and influencer thinking tailored to each prospect./liliPresent concepts and strategies confidently to senior client stakeholders./liliDevelop and manage relationships with internal teams and build a deep relationship with the sales team./liliRepresent Influencer across key IAT stakeholder meetings, presentations, and events./liliHave a deep understanding of influencer marketing and the way in which brands can leverage influencer content to deliver outcomes across the sales funnel./li/ulpWhat you will need:/pulliMinimum of 5-7 years experience in a creative and/or strategy role./liliMinimum of 3 years influencer marketing experience./liliA digital native with a history of delivering socially led branded content./liliExperience building, designing, and leading deck building./liliExperience sourcing indicative creators./liliPrevious experience working in travel, tourism, or hospitality./liliOn the pulse of internet culture, especially around travel, lifestyle, and destination content./liliDemonstrated ability to develop compelling pre-sale RFP strategy across varied industries and client types./liliSolid communication, organizational, and time-management skills./liliStrong ability to distill complex client problems into strategically focused influencer briefs./liliComfortable communicating with senior stakeholders both internally and externally./liliAbility to manage competing priorities and workloads./liliHigh energy and results focused (short-term and long-term vision)./liliCollaborative spirit, able to work across many functions and build rapport quickly./li/ulpA few of our core benefits:/pulliMedical benefits through Insperity/liliWellbeing support including EAP

Mental Health cover/lili401K with match opportunity/lili22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)/li/ulpAt Influencer, were committed to cultivating an environment that promotes diversity, equity, and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity

Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry./p/div