Marketing Lead, Cornell Tech (NYC)

Marketing Lead

Cornell Tech is Cornell University's state-of-the-art campus in New York City that develops leaders and technologies for the AI era through foundational and applied research, graduate education, and new ventures. Located on Roosevelt Island, the growing campus was founded in partnership with the Technion-Israel Institute of Technology and in close collaboration with the NYC Economic Development Corporation after Cornell won a worldwide competition initiated by Mayor Michael R. Bloomberg's administration to create an applied sciences campus in New York City. More than 1,000 Cornell students are now educated annually on the campus, including 700 in Cornell Tech programs. Since opening in 2012, nearly 120 new companies have spun out from startup programs at Cornell Tech, and 95 percent of them are based in New York City. Cornell Tech continues to have a transformative economic impact on the region's tech sector.
The Marketing Lead reports to the Executive Director of Communication and Marketing and manages and executes projects to help raise visibility and awareness of Cornell Tech to external audiences. This position involves tracking all communication and marketing department requests to ensure efficient and successful client-facing interaction. The Marketing Lead supports brand stewardship, public relations objectives, and various operational needs of the strategic communications team while working in close coordination with Cornell University peers.
Successful candidates will need to have and display the following competencies as part of this role:
Communicates effectively

Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Action oriented

Taking on new opportunities and challenges with a sense of urgency, high energy, and enthusiasm
Manages Ambiguity

Operating effectively, even when things are not certain or the way forward is not clear
Collaborates

Works cooperatively with others across the organization to achieve shared objectives
This is a full-time, benefits-eligible position. This is a hybrid remote position with onsite location at the Cornell Tech campus in New York City. Flexible work schedules are subject to change.
Visa sponsorship is not available. Starting salary range: $85,000-$92,300
Essential Functions Include
Project Management Planning and Execution - 60%
Manage and monitor all incoming requests to the team using the project management system
Develop project plans/campaigns, including scope of work, timeline, and resources
Serve as the primary point of contact for internal campus clients and vendors
Monitor project progress and client expectations and ensure high level of satisfaction through communication and delivery
Establish deliverables, schedules, and assignments to appropriate team members to ensure project milestones are met
Maintain comprehensive project documentation on plans and reports
Schedule Intake meeting with clients
Direct and lead multimedia crews to ensure continuity with editorial strategy and campus vision
Support marketing event production
Oversee Direct Digital Campaigns - 20%
Manage distribution and optimization of paid content across all of Cornell Tech's social media platforms in coordination with other team members
Lead digital marketing campaigns for campus constituents
Liaise with campus constituents to develop, track, and report on discrete social media campaigns utilizing best practices including A/B testing and performance data analysis
Optimize content and publishing schedule based on performance
Manage social media budget, optimizing spends based on performance
Website and Digital App Management - 10%
Oversee the development, maintenance, and optimization of Cornell Tech's website
Maintain the Cornell Tech website on the front and back end to ensure dynamic content stays up-to-date
Participate in strategic planning related to how dynamic content is distributed across the website
Prepare analytics reports for dynamic content on the website to report on key metrics, analyzing data to inform strategic decisions on content
Create robust analytics dashboards in Google Analytics
Work closely with website vendors on projects, including redesign, feature implementations, technical support, and troubleshooting
Monitor website performance using analytics tools
Ensure consistency in design and tone across all web pages
Professional Development - 5%
Pursue professional development opportunitiesconferences, workshops, classes, mentorshipsto further master brand and marketing strategies
Other position-related responsibilities - 5%
Participate in projects or other duties as assigned with occasional work responsibility falling above or below current classification.
Completion of any university required compliance trainings.
Required Qualifications
Bachelor's Degree with a focus in journalism, digital media, or communications plus 3+ years experience developing editorial communications across digital platforms
Must have experience managing social media channels and running digital campaigns
Experience using a content management system for a complex, multifaceted website
Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting and rendering a variety of media into common digital formats
Excellent written and organizational skills
Experience managing video projects and crews
Experience modeling values that support inclusion, belonging, and wellbeing.
Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members.
Familiarity and experience with GA4, LinkedIn Campaign Manager, Meta Ads Manager, Google Search Console, preferred
Ability to define, test, and refine prospect audiences to reach high-intent candidates for a variety of programs.
Skill in allocating budgets, pacing spends, and shifting investment based on performance and priorities.
Ability to continuously test ad messaging, visuals, and formats to improve engagement and conversion rates.
Expertise in optimizing landing pages, CTAs, and forms to increase inquiries, applications, and yield.
Ability to connect marketing activity to measurable outcomes such as cost per inquiry, cost per application, and conversion quality.
Skill in improving website content clarity, relevance, and search visibility to attract and convert prospects.
Preferred Qualifications
Experience with Google Analytics
Experience with website content management systems
Experience with a project management system like Basecamp or Asana
Culture of Inclusion and Community Standards
As a university founded to be a place where "any person can find instruction in any study," inclusion and belonging are at the core of our values and mission. We strive to be a welcoming, caring, healthy, and equitable community where students, faculty, and staff with different backgrounds, perspectives, abilities, and experiences can learn, innovate, and work in an environment of respect, and feel empowered to engage in any community conversation. As a member of the Cornell University community, it is important to recognize our shared responsibility to each other to cultivate a culture of inclusion for all. Cornell Core values
As an individual contributor you will model and support a culture of inclusion, belonging, and wellbeing and continually seek to understand how your role, behaviors, and actions impact the success of this culture.
While position responsibilities vary greatly, the Skills for Success and Leadership Skills for Success are foundational to what is expected of every employee and leader working at Cornell. These skills are essential for individual and organizational success. Staff Skills for Success; Leadership Skills for Success
Rewards and Benefits
Competitive compensation, generous time-off, and great benefits

More on Cornell Benefits
University Job Title:
Communication Spec III
Job Family:
Communications/Marketing
Level:
F
Pay Rate Type:
Salary
Pay Range:
$79,391.00 - $107,285.00
Remote Option Availability:
Hybrid
Company:
Endowed
Contact Name:
Evelyn Gordon
Contact Email:
eg6