Director of Content and Creative

divh2Director Of Content

Creative/h2pWe offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays

Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance./ppBeing a Director of Content

Creative at iManage Means/ppYou will lead our content and creative function for a high-growth B2B SaaS company serving the legal tech and knowledge work markets. You will own content strategy and creative execution, working in close partnership with Brand to ensure strategic alignment while building a high-performing team that operates as an internal agency across two geographic locations./ppYou thrive in mid-sized growth-stage environments where agility, strategic prioritization, and doing more with less are essential. You understand how generational shifts and changing buyer behaviors are reshaping B2B marketing, particularly in professional services and legal markets. You are building AI-first ways of working

not experimenting with AI on the side but actively architecting how a modern content and creative function operates when AI is at the center of every workflow./ppThis is a transformational role with a clear mandate: evolve the function from a reactive, campaign-led model to a proactive, audience-led, AI-augmented content and creative engine. You will build the operating model, the capabilities, and the culture that makes this possible

while maintaining the quality and pace the business demands today./ppiM Responsible For/ppStrategic Leadership/pulliTaking the messaging and positioning from Brand and Portfolio Marketing and bringing it to life - translating narrative frameworks into content and creative that makes the company story land with real audiences/liliEnsuring all content and creative output operates within brand guardrails, reinforcing a clear, consistent narrative that resonates with modern B2B buyers - working with Brand to evolve those guardrails as the company grows. Driving strategic alignment between content distribution and creative campaigns, ensuring cohesive market presence in partnership with Brand on messaging/liliReceiving product and customer stories from across the business and turning them into compelling content that makes the messaging and positioning land with target audiences/liliLeading the transformation to an AI-first operating model - redesigning workflows, tooling, and quality standards so AI is embedded across content creation and creative production, not bolted on/liliBuilding and owning the audiences intelligence capability - developing a deep, research-grounded understanding of how legal professionals and knowledge workers consume content, what they trust, and what language resonates - and translating that into a distinctive voice and content approach/liliPartnering with Brand and Portfolio Marketing to understand go-to-market positioning and messaging, then leading the content and creative execution that brings it to market with impact/liliEnhancing content quality and audience resonance

building the audience insight, editorial standards, and quality frameworks needed to ensure our content genuinely connects with and is useful to the legal and technical audiences we are trying to reach./li/ulpInternal Agency Development/pulliBuilding and operationalizing an internal agency model that delivers high-quality brand, content, and creative work across the organization/liliEstablishing clear intake processes, prioritization frameworks, and service level expectations for internal stakeholders/liliCreating efficient workflows that balance strategic projects with day-to-day execution needs/liliDeveloping creative briefs, project management systems, and quality standards that ensure consistent, on-brand output/liliBuilding strong partnerships with Product Marketing, Demand Generation, Sales, and other key internal stakeholders/li/ulpTeam Leadership

Development/pulliLeading and developing a team of approximately 10 professionals across Content, and Creative functions/liliManaging two direct reports: Head of Content (London), and Head of Creative (London)/liliCreating effective collaboration structures across London and Chicago offices, ensuring both locations feel connected and aligned/liliIdentifying skill gaps and driving upskilling initiatives to keep pace with evolving audience behaviors and marketing technologies/li/ulpCross-Functional Collaboration/pulliPartnering closely with Social Media, Customer Advocacy, Brand and PR functions to ensure integrated campaigns/liliWorking with Portfolio Marketing, Growth Marketing, and Sales teams to align messaging and creative assets with go-to-market priorities/liliBuilding strong relationships across the organization to understand business needs and translate them into content and creative strategies/li/ulpExecution

Operations/pulliEstablishing clear processes, workflows, and governance across our brand, content, and creative work/liliSetting priorities and managing resource allocation across competing demands from multiple stakeholders/liliDefining and tracking metrics in collaboration with our brand team that demonstrate the impact of brand, content, and creative work on business outcomes/liliBalancing strategic thinking with hands-on involvement in key campaigns and initiatives/li/ulpiM Qualified Because I Have/pulli12-15+ years of experience in brand, content, creative, or integrated marketing roles/lili5+ years of people management experience with demonstrated ability to build and develop high-performing teams/liliA proven track record of developing and executing content and creative strategies that drive business results, working in close alignment with brand/liliExperience working in mid-sized growth-stage companies where you have built scalable processes with limited resources/liliDeep strategic thinking capabilities with the ability to translate business objectives into actionable content and creative plans/liliDeep expertise in content marketing and creative/design, with sufficient fluency in brand strategy to partner credibly with Brand leadership/liliExperience building internal agency or centralized creative services models/liliAn understanding of how generational shifts and changing buyer behaviors are reshaping B2B marketing, particularly in professional services or legal markets/liliDemonstrated experience building AI-first workflows

not just using AI tools, but redesigning how a team operates around them/liliExperience working with tools such as Jasper AI, Asana, Adobe/liliA strong track record of audience research and insight

understanding how specific buyer communities consume content, what language lands, and how to use that intelligence to shape content strategy and voice/liliB2B SaaS or enterprise technology experience required/liliStrong executive presence and communication skills, with ability to influence senior stakeholders/li/ulpBonus Points If I Have/pulliExperience in legal tech, professional services technology, or knowledge management sectors/liliA track record of successfully navigating technological disruption in marketing (e.g., digital transformation, AI adoption)/liliA deep understanding of how AI is reshaping content creation, creative production, and brand development/liliExperience marketing to legal professionals, knowledge workers, or other sophisticated B2B audiences/liliExposure to brand positioning or repositioning initiatives

comfortable working alongside brand strategy even if not owning it/liliExperience managing geographically distributed teams across US and international offices/liliFamiliarity with how younger generations of legal professionals and knowledge workers consume content and make technology decisions/li/ulpDont meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesnt align perfectly with every qualification we encourage you to apply anyways!/ppiM Getting To/pulliJoin a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!/liliTake on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation./liliOwn my career path with our internal development framework. Ask us more about this!/liliExpand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses

training./liliBe part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture./liliEnjoy flexible work hours that empower me to balance personal time with professional commitments./liliCollaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events./li/ulpiManage Is Supporting Me By/pulliCreating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it./liliProviding a market competitive salary that is applied through a consistent process, equitable for all our employees/li/ul/div