Vice President, Private Wealth Product Marketing

Vice President, Private Wealth Product Marketing

Join Hamilton Lane, a global leader in private markets, as we scale to meet the demands of our growing client base. Here, you'll work with ambitious, high-performing teams built on integrity, candor and collaboration, backed by our market-leading data and technology. We invest heavily in our people and our partners, giving you the platform to enrich lives, safeguard futures and grow your career.
The Opportunity:
As the Vice President, Private Wealth Product Marketing, you will be a key member of our marketing team, helping to launch new products, contributing to the continual improvement of existing products, and servicing clients and prospects. You will be a critical partner in communicating Hamilton Lane's private markets investment process and value, and you will serve as the project manager for new and existing funds for all Hamilton Lane Evergreen funds. Additionally, you will build, communicate, track and measure the product marketing framework, plans and practices and work closely with Marketing colleagues to develop, refine and implement effective product marketing strategy, positioning, messaging materials, sales tools, and marketing communications across all channels.
Your responsibilities will be to:
Deliver the end-to-end product marketing process on-time, on-budget, and on-spec, including the marketing plan, the business plan, and the detailed project plan
Coordinate closely with internal stakeholders and subject matter experts (Business Development, Portfolio Management, Legal and Compliance, Operations, Technology) to help drive the project plan
Lead regular meetings, including scheduling, summaries, and action items and the associated follow-up
Follow through post-launch to collect data, refine processes and products, and communicate findings
Develop strategy for project positioning by working closely with investment team, marketing, and product managers
Contribute to marketing plans and materials in support of new product development or major product changes, including: messaging document, thought leadership, presentations, brochures, website and social content, etc
"Connect the dots" across known and unknown contributors and variables and identify and incorporate news information
Ensure a high level of communication around investment product development and changes to existing funds and platforms; proactively manage active dialogue.
Serve as a point of contact for internal stakeholders and subject matter for all product marketing matters
Remain up to date on the market and competitive landscape, and Hamilton Lane's competitive positioning, pricing, strategy, unique selling proposition, etc.
Your background will include:
8-12+ years in a marketing, consulting, or a strategy-related role in Financial Services
Strong academic credentials. Undergraduate degree is required; MBA and/or other advanced degree is helpful
Well-versed in private equity businesses, portfolio management process, private market players (GPs, LPs, investment firms, platforms), Fundraising and Marketing Client Engagement practices and processes
Proven track record and passion for creating compelling Go-to-Market product strategies and marketing materials that align with market needs
Solutions-driven self-starter with the ability to manage multiple initiatives simultaneously and work well under pressure and with tight deadlines
Polished and diplomatic executive presence, experience delivering complex projects with flawless execution and strong results
Experience with market research, specifically marketing sizing, competitor analysis, future trend analysis.
Strong analytical skillset with high level of intellectual curiosity to drive differentiated insights
Comfortable with, and an advocate for, ongoing change with the ability to drive structure while also pivoting quickly based on changing business demands or environments
Able to quickly build trust and credibility within a non-hierarchical, matrixed and driven organization.
Enthusiastic, positive, proactive, can-do team player with commitment to working in a friendly, entrepreneurial, team environment
Excellent presentation, verbal and written communication skills, including experience writing product messaging, communications, and presentations
Benefits
At Hamilton Lane, our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring.
To do this, Hamilton Lane offers the following benefits:
Enhancing Your Physical and Emotional Health
Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.
Developing Your Career
Tuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.
Supporting Your Family & Community
For our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.
For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.
Safeguarding Your Financial Wellbeing
Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.
Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.
If you need a reasonable accommodation to complete your application, please contact Human Resources.