Senior Director, HCP Marketing Lead

divh2Senior Director, HCP Marketing Lead/h2pWaltham, MA/ppZenas is a clinical-stage global biopharmaceutical company committed to becoming a leader in the development and commercialization of transformative therapies for patients with autoimmune diseases. Our core business strategy combines our experienced leadership team with a disciplined product candidate acquisition approach to identify, acquire and develop product candidates globally that we believe can provide superior clinical benefits to patients living with autoimmune diseases. Zenas is advancing two late-stage, potential franchise molecules, obexelimab and orelabrutinib. Obexelimab, Zenas lead product candidate, is a bifunctional monoclonal antibody designed to bind both CD19 and Fc?RIIb, which are broadly present across B cell lineage, to inhibit the activity of cells that are implicated in many autoimmune diseases without depleting them. We believe that obexelimabs unique mechanism of action and self-administered, subcutaneous injection regimen may broadly and effectively address the pathogenic role of B cell lineage in chronic autoimmune disease. Orelabrutinib is a potentially best-in-class, highly selective CNS-penetrant, oral, small molecule Brutons Tyrosine Kinase (BTK) inhibitor with the potential to address compartmentalized inflammation and disease progression in Multiple Sclerosis (MS). Zenas earlier stage programs include ZB021, a clinical-stage, potentially best-in-class, oral, IL-17AA/AF inhibitor; ZB022, a preclinical, potentially best-in-class, oral, brain-penetrant, TYK2 inhibitor; and ZB014, a preclinical half-life extended anti-CD-19 and Fc?RIIb monoclonal antibody./ppWe are seeking top talent who share our commitment to patients and have a track record of success in acquiring, developing and commercializing products across the globe. Our colleagues have an opportunity to engage in a fast-paced learning environment and experience individual and organizational success as we work towards becoming a global immunology and autoimmune disease leader, while living our values of Transparency, Relationships, Urgency, Excellence and Innovation

TRUE Innovation !/ph3Position Summary:/h3pZenas is seeking a seasoned, dynamic commercial leader with extensive II experience and US Market understanding to lead the HCP Brand Marketing strategy and activities. Reporting to the VP Head of Marketing, the Senior Director, HCP Marketing Lead will drive the HCP marketing strategy for Obexelimab, focusing on the launch of its 1st indication in IgG4-Related Disease, setting a customer-centric vision and delivering high performance standards. This leader will oversee all aspects, from brand positioning and messaging to resource prioritization, ensuring alignment with other cross-functional partners. This is a critical role that will be instrumental in the Companys continued success./ph3Key Responsibilities:/h3ulliLead the development of Obexelimab brand strategies, focusing on product positioning, messaging, and market differentiation./liliLead Cross-functionnal launch readiness governance and execution for Obexelimab in IgG4-RD/liliRepresent US Marketing on the Obexelimab US Brand Team, collaborating on strategies, messaging, and materials to ensure consistency strategic alignment across function./liliEnsure strong collaboration between the US Marketing team and counterparts on cross-functional teams, including Sales, Access

Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal and Regulatory and Patient Support Services./liliUtilize market and customer insights to inform key business decisions and refine brand and customer strategies./liliEstablish core messaging for a diverse customer base, including HCPs

KOL./liliLead the creation of HCP marketing assets (disease education and promotional materials), including development, review, approval that aligns with brand positioning, messaging, and regulatory guidelines/liliLead the creation of a Market Development strategy including the development, review and approval of all materials associated with market development activities/liliCollaborate closely with Strategic Engagement to collect relevant insights for the Brand Strategy, and build and execute the market development plan (Congress, Ad board, Speaker Bureau)/liliLead customer segmentation efforts to optimize outreach and engagement across channels and ensure precise targeting./liliLeverage data and analytics to allocate marketing budget effectively across channels and audience segments, ensuring optimal utilization of marketing budgets./liliPrioritize investment opportunities and secure budget approval from senior leadership, advocating for resources to support strategic initiatives./liliChampion cross-functional teamwork and team engagement, fostering a culture of continuous learning, growth, and diversity./li/ulh3Qualifications:/h3ulliBachelors degree required; advanced degree in business or life sciences preferred./liliDeep marketing experience required. II /or Rare Diseases experience preferred./liliDeep understanding of the US Market Dynamics/liliExceptional communication and analytical skills, with a focus on high-impact execution and results./liliProven success in customer-centric marketing strategy development and cross-functional leadership/liliStrong project management skills with the ability to manage multiple projects simultaneously while meeting tight deadlines/liliEstablished Marketing skills./liliHCP, Account,

Digital marketing experience with multiple brands. Demonstrated expertise in omnichannel, modular marketing and content / channel strategy./liliField experience will be a plus/liliAbility to travel up to 33%./li/ulpThe position is eligible for a competitive compensation and benefits package./ppZenas is committed to fair and equitable compensation practices. The base salary pay range for this role is $217,600 to $272,000. Actual compensation packages will depend on various factors, including, but not limited to depth of experience, education, skillset, overall performance and/or location./ppZenas BioPharma is proud to be an equal opportunity employer. We are committed to fostering an environment where diversity is valued. All qualified applicants will receive consideration for employment based on merit, qualifications and the needs of the business./p/div