VP, Brand Media Strategy

divh2VP, Brand Strategy/h2pCanvas Worldwide dares to be the challenger the ad industry needs. Do you Challenge the Comfortable? Then youll fit right in here at Canvas./ppRecognized as one of Ad Ages Best Places to Work for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonalds (to name a few)./ppOur agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable then keep reading./ph3The Role/h3pThe VP, Brand Strategy, leads the evolution of Genesis brand communications by modernizing traditional brand strategy for todays digital media ecosystem. This role elevates brand planning into a platform-led, signal driven discipline built for a digital first world./ppThis role requires a digitally native strategist who understands how audience systems, identity signals, and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy./ppThe role drives the development of integrated media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for the Genesis brand. Brand strategy is measurement minded by design, grounded in clear signals, learning agendas, and demonstrable business impact./ppPartnering closely with the VP, Performance, this leader ensures brand building and demand capture operate as a unified system. Brand strategy fuels audience growth and consideration, while performance teams convert demand using shared audience frameworks, signal architecture, and optimization roadmaps/ph3Key Responsibilities/h3ulliLead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness./liliBuild strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system./liliEnsure brand strategy incorporates platform signals and data from across the modern marketing infrastructure./liliCraft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligning stakeholders and guiding integrated execution/liliDefine, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams./li/ulh3Integration

Innovation/h3ulliDrive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans./liliPartner with creative agencies to shape innovative, culturally relevant, measurement ready ideas that elevate the Genesis brand./liliChampion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities./liliAlign brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps./liliEnsure brand strategy is built around how modern platforms operate, including identity, targeting and measurement frameworks./li/ulh3Client Leadership

Industry Engagement/h3ulliServe as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact./liliMaintain a strong perspective on media innovation, platform evolution, and modern measurement trends./li/ulh3People Leadership/h3ulliLead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor./liliSet a high standard for integration, innovation, and data informed decision-making./li/ulh3Qualifications/h3ulliProven ability to lead integrated brand media strategy at a national or global scale./liliStrong experience partnering with creative agencies to develop innovative, integrated ideas./liliDemonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions./liliDeep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth./liliExcellent written and verbal communication skills./liliStrong leadership, organizational, and relationship building capabilities./liliExperience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes./liliFluency in digital platforms, audience targeting frameworks, and signal driven marketing./li/ulh3Experience

Education/h3ulli10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches/liliExperience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required./lili5+ years managing and developing teams./li/ulh3Travel/h3ulliOccasional travel for offsite meetings and client engagements (approximately 1025%)./li/ulp$175,000 - $200,000 a year/ppSalary and Benefits/ppActual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a Do Good Day, and unlimited PTO./ppAdditional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office./ppIn-Office Work Schedule/ppThis is a hybrid role, requiring a minimum of 2 days in-office per week./ppCanvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law./ppCA Applicants: Canvas Worldwide practices Fair Chance Hiring/p/div