Sr. B2B Growth Marketing Manager

Sr. B2B Growth Marketing Manager

GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business.
This strategic and hands-on growth marketing leader will drive pipeline growth across market segments, building high-visibility programs that directly influence revenue growth. The Sr. B2B Growth Marketing Manager will design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty. This role is responsible for developing and executing B2B healthcare marketing campaigns and developing a marketing calendar and roadmap, providing content guidance and ensuring brand quality and consistency across all marketing channels and content.
Responsibilities:

Demand generation strategy and planning
Lead generation strategy and execution
Lifecycle marketing and lead nurturing
Marketing automation and AI
Goals, metrics, and reporting
Skills & Qualifications:

8 to 10 years of experience leading and managing B2B demand generation campaigns
Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
Excellent project management, communication, presentation, and cross-functional collaboration skills.
Experience working closely with Sales and Commercial teams
Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
Experience managing budgets, pacing, and performance reporting across large and complex campaigns.
Focus on commercial value creation and measurable ROI
Proven ability to drive projects independently and proactively
1-2 years people management experience
Bachelor's degree