Senior Digital Growth & Campaigns Manager

Senior Digital Growth & Campaigns Manager

New York, New York
Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices apps, websites, email, SMS, wallets and more.
Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.
We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.
About the Role

If you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you. Together, we'll continue to make Airship the leader in mobile-first customer experience.
We are seeking a strategic and hands-on Sr. Digital Growth & Campaigns Manager to own the full demand generation engine, from campaign architecture to digital channel performance to website optimizations. This is not a traditional campaign manager role, nor is it a pure digital marketing role. It sits at the intersection of both, which we think is much more interesting. You will design and execute integrated ABX campaigns targeting Airship's products, personas, and verticals; own the website as a conversion asset; lead Airship's approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance. Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program.
What You'll Do

Design and own Airship's ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel)
Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage
Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms
Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder
Own the Airship website as a demand generation and conversion asset; it's not just a pretty design artifact
Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance
Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution
Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM
Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead
Lead Airship's strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordingly
Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency)
Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship's presence, framing, and competitive positioning
Coordinate with AR/PR and PMM to strengthen Airship's presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc
Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy
Oversee and evolve Airship's paid media program with an AI-native lens

including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn's AI-driven campaign types
Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms
Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities
Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting.
Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops
Define and track KPIs across campaign performance, website conversion, paid efficiency, and LLM/AI search visibility
Use analytics tools to monitor performance across channels, identify trends, and make data-driven optimization decisions
Implement A/B testing across messaging, creative, targeting, and landing page experience with rigor and velocity
What We're Looking For

7+ years in demand generation, growth marketing, or campaign management in a B2B SaaS environment
Proven ability to design and manage ABX campaign systems (not just execute within existing frameworks) across products, personas, and verticals
Hands-on experience owning a B2B website as a conversion asset, including CRO, landing page strategy, and analytics instrumentation
Fluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn) with a creative strategy and signal-quality orientation, not a manual management mindset
Genuine engagement with the AEO, GEO, and LLM visibility landscape

you understand how AI search is changing B2B discovery and have thought about how to optimize for it
Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tools (Google Analytics, Tableau or equivalent)
Comfort with AI tools and automation to scale campaign execution; you design systems, not just tasks
Strong data-driven decision-making with a track record of using performance data to optimize campaigns and channels
Experience managing and evaluating external agencies with a clear-eyed view of when to redirect, replace, or supplement
We'd Be Delighted If You Also Have

Familiarity with customer experience solutions (e.g., Mobile Wallet, Push Notifications, SMS, Email)
Experience targeting senior-level personas such as VP CRM, Head of Loyalty, or Digital Directors
Knowledge of industry-specific marketing for verticals like Retail, Media, and Travel
Experience building or transitioning to AI-augmented marketing workflows
Comfort conducting LLM visibility audits and developing recommendations from findings
Work Location & Travel Requirements

Airship's 'Digital First' approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones.
This position is

hybrid

with a preference for working in office a few days a week.
Compensation

Starting Pay Range:

$135,000.00 - $155,000.00 USD per year

This is a good faith estimate of the base compensation we reasonably expect to pay for this position upon hire. Actual starting pay may vary based on factors such as relevant skills, work experience, market demands, and location. All offers include stock options so employees have the opportunity to benefit from Airship's success.
Benefits & Perks
Competitive medical, dental, and vision insurance options for you and your dependents
Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off
Support for your overall wellbeing with mental health and wellness resources
Employer-subsidized life insurance as well as short-term and long-term disability
A digital-first work environment and a monthly stipend to support remote work
Mentorship and growth opportunities to build skills and accelerate professional development