Director, Brand Marketing & Activations

Director, Brand Marketing & Activations

New York, New York
Director of Brand Marketing & Activations is responsible for our larger cultural footprint, overarching campaign strategy, and macro brand identity.
In this role, you will be responsible for defining the thematic roadmap for the brand, managing the overarching brand marketing budget, and deciding how and where we deploy campaigns throughout the year. You will lead community programs/partnerships and general content strategy while overseeing a team of functional and day-to-day channel owners of our social and influencer programs. Your role is to provide the strategic "north star," guide their content strategy, manage the overarching budget, monthly, quarterly, and annual reporting, and fuel the cross-functional integration of brand thinking.
What you'll be responsible for:
Brand Strategy & Thematic Campaign Planning (40%)
Partnerships, Activations & Omni-channel Integration (30%)
Content Strategy & Team Leadership (30%)
What we'll love about you:
Proven experience in executing brand strategy, positioning, creative development, and multi-channel campaigns at scale with measurable impact.
You are an outstanding team player with a positive, can-do attitude and a willingness to give and receive feedback.
You possess strong team leadership skills, with the ability to mentor and manage internal and external resources effectively, knowing how to empower functional channel owners without micromanaging.
Exceptional cross-functional communication skills and ability to lead teams through ambiguous conversations.
You are culturally savvy, curious, and open to new methodologies, tools, and brand-building approaches.
Deep passion for branding, cultural awareness, and an experimental mindset.
What you'll love about us:
We are a team of smart, interesting, diverse, funny, and loving people.
We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
We value fun. This is why we host office lunches, offsite team outings and company retreats.
We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.
What you'll bring:
8+ years of experience in brand marketing, brand strategy, or a closely related field
Proven experience managing macro brand budgets, high-level partnerships, and full-funnel campaign execution.
Experience managing and mentoring functional experts (like Social/Influencer managers), with a clear track record of guiding overarching content strategy.