VP, Brand

VP, Brand

Looking for something fresh? Day One Agency is hiring. Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. We've built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We're looking to expand our team with a new VP, Brand overseeing integrated teams and client relationships. You'll become part of an award winning collective of cultural insiders and industry outsiders, all of whom are storytellers at heart. Below you'll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party. Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)? Keep reading. This position is full-time, requires a hybrid work schedule, and is only available in New York City.
Department: Brand Leadership
Employment Type: Full Time
Location: New York
Workplace Type: Hybrid
Responsibilities

Acting as a lead on the account, the VP, Brand will be the client liaison, understand the business of the business, be a visionary & a roadblock remover, with a ruthlessly prioritized focus on wins and growth. If you are equal parts business leader, strategic thinker and creatively curious - this role is for you. The successful candidate will lead teams to ideate, sell-in and activate culturally impactful work while exceeding the expectations of our clients. In this role, you will showcase strong written and verbal skills to not only champion great ideas, but also the value behind them. You have an innate understanding of what ideas are viable and buyable and you can lead both internal and client teams from ideation to activation. As a senior member of the team, your responsibility will be both interfacing directly with clients and mentoring highly collaborative, highly integrated teams. In this role you will:
Demonstrate business & account leadership
Showcase a strong point of view on what makes great work, and not be afraid to share it with both teams and clients
Define, shape and sell creative ideas that consistently tie back to brand brief & strategy
Shepherd and guide the work
Lead scopes and manage team budgets
Build impactful partnerships & relationships with clients
Oversee account management and ensure account profitability
Focus on growth management
Demonstrate consistent curiosity and learning within the industry, with a finger on the pulse of what is happening in culture, across categories
Build industry relationships and extend the Day One community
Support relevant new business projects as needed, including team oversight, shaping RFP and pitch responses, shepherding winning creative and presenting to prospective clients.
* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS ** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES
Requirements

10+ years of agency experience, managing or contributing to creative ideation and campaign/asset execution
Experience thinking through both campaign tactics and the big picture
Ability to articulate the why and the how of an idea
Understanding of both major and emerging social platforms
Excellent written and verbal communication
Conceptual thinking skill, editorially minded
Leadership and creative problem solving skills
Demonstrated passion for people, organization, and an excitement to collaborate in a fast-paced team environment
Experience with, and a love for, presenting to teams and clients
Self-motivated, organized, and reliable
Passion for earned creative and brand storytelling
Bachelor's Degree from an accredited university or equivalent professional experience
Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.
Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
Uber Business Account
New Business Referral Bonus
Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $150,000-$190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.
About Day One Agency

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