Marketing Communications Specialist

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Marketing Communications Specialist

30+ days ago Requisition ID: 1010
Marketing Communications Specialist – Salinas, California
Are you passionate about contributing to sustainable agriculture innovation? Do you have experience with driving data-informed marketing strategies? Do you thrive in a global, growing, and team-oriented environment? Then you are the Marketing Communications Specialist we are looking for to join our Rijk Zwaan USA Team in Salinas, California.
What are the responsibilities of the Marketing Communications Specialist Role at Rijk Zwaan USA?

Join our collaborative marketing team to drive integrated campaigns and communications for Rijk Zwaan North America (USA and Canada). You’ll partner with our International Marketing Team, focusing on campaign management, data-driven strategies, and engagement across both greenhouse and open field sectors.
Key Responsibilities

Campaign Management:
Plan, execute, and optimize multi-channel marketing campaigns using HubSpot and other automation tools.
Manage content calendars, email campaigns, and targeted customer communications.
Develop data-driven campaigns, analyse campaign performance and recommend improvements.
Communication & Content:
Lead written communications for internal and external audiences (press releases, newsletters, corporate updates).
Ensure consistent brand messaging across all channels.
Adapt and translate content from global teams.
Data Analytics:
Own marketing analytics, website performance, and campaign ROI measurement.
Report on campaign effectiveness, customer engagement, and budget efficiency.
Social Media & Digital Platforms:
Develop and manage social media strategies for greenhouse and open field sectors.
Oversee posting schedules, community engagement, and audience growth.
Support global campaigns, tracking analytics.
Events & Market Development:
Support planning and execution of trade shows, conferences, and company events.
Drive attendee engagement and post-event follow-up.
Website & SEO:
Lead website analytics, user experience optimization, and SEO (Search Engine Optimization) strategy.
Budget & Financial Analysis:
Develop and monitor annual marketing budgets.
Analyse campaign spending and provide actionable recommendations.
Negotiate contracts with agencies and vendors.
What are we asking of you?

We are looking for a Marketing team member who is passionate about marketing communications. With strong initiative, you approach projects proactively in an organized way and with great enthusiasm. Strong interpersonal skills with a positive attitude are also important in this role. To be approachable, reliable, accountable to deadlines, and follow through consistently to feel completely at home in our corporate culture.
In addition, we will look for the following on your resume:
Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years’ experience in marketing analytics, digital marketing, campaign management, or communications.
Experience in agriculture and/or data-driven marketing preferred.
Proficiency with marketing automation platforms like HubSpot, Google Analytics, SEO tools, and CMS platforms (i.e., Contentful, Agora E-Commerce).
Exceptional written communication and presentation skills.
Strong organizational, project management, and leadership abilities.
Cultural sensitivity for international collaboration.
What can you expect from us?

Together with all your global Marketing colleagues, we strive for the highest possible quality in everything we do. Complementing, helping and inspiring each other is our motto. In addition, we are happy to offer you:
Opportunity to lead data-informed marketing strategies.
Contribute to sustainable agriculture innovation in greenhouse and open field sectors.
Work as a strategic partner in a collaborative, international marketing team.
Various training options and courses through our own Rijk Zwaan Academy
Communication, support and connection with our Global Marketing Team
The opportunity to contribute to a healthy future for everyone!
Health, Dental, vision, and Life Insurance, Long Term Disability, Employer Funded HRA (Health Reimbursement Account), family fitness benefit, and exceptional 401k matching program.
Rijk Zwaan starting base salary ranges are determined by location, role, and level and reflect a minimum and maximum target for new hires for this position across all of our US locations. Within the base salary range, an employee’s pay is determined by work location and other factors, including job-related skills, experience, and relevant education or training. Your recruiter or hiring manager can share more about the specific salary range for the position and required work location(s) during the hiring process.

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