Digital Marketing Administrator

About the Position
Turning Point Action is seeking a skilled Digital Marketing Administrator who possesses a strong marketing and technological perspective, particularly in HubSpot. The ideal candidate will excel as both an email marketing administrator and data analyst. This candidate will work with the marketing team to develop and execute strategic email marketing plans and strategies. Additionally, proficiency in understanding internal workflows and effective marketing campaigns, from conceptualization to delivery and analysis is crucial.

Responsibilities

Create engaging and compelling email content that resonates with the desired audience.

Segment and manage email lists.

Design visually appealing email templates that are responsive across devices and browsers.

Identify opportunities for email optimization and implement A/B testing.

Stay up to date with trends.

Utilize HubSpot software to manage and optimize customer relationship management processes effectively.

Address technical CRM issues promptly, including responding to customization requests.

Maintain the integrity and accuracy of CRM data through careful attention to detail.

Communicate effectively with internal staff and produce technical training
materials for users.

Handle competing demands from the field program by utilizing strong
organizational skills.

Support the development of SMS and ad campaigns.

Minimum Qualifications

HubSpot certified.

Background in digital marketing.

Proficiency in utilizing CRM software, with a deep understanding of its functionalities.

Experience supporting CRM build-out and integration.

Flexibility for resolving technical CRM issues and fulfilling customization requests.

Strong organizational skills, enabling effective management of competing demands.

Proficient project management and collaboration skills, allowing to manage multiple tasks and projects while sticking to deadlines.

Proficiency in discerning meaning from patterns and identifying trends in data.

Good problem‑solving abilities and exceptional communication skills.

Wow Skills

Extensive knowledge of civic engagement and a deep understanding of political landscapes.

Experience in campaign data analytics and CRM management.

Degree in marketing.

All applicants will be subject to a background check and would be required to sign an NDA for employment.

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