Founding Marketing Lead

Founding Marketing Lead
NYC, Flatiron District | Full-Time | Onsite
Compensation: $140,000 to $200,000 base + meaningful equity

Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.

About the Company
Our client is building the operating system for commercial HVAC, electrical, and plumbing suppliers and subcontractors.
Their AI-powered quoting platform helps distributors and contractors modernize one of the largest and most operationally complex industries in the world. Over the past year, the company’s quoting product has scaled to thousands of quotes completed weekly, doubled revenue in 2026, and gained adoption among many of the top suppliers in North America.
Fresh off a $14M Series A backed by leading construction technology investors, the company is entering its next phase of growth and expanding its GTM team.

The Role
We are hiring a

Founding Marketing Lead

to build and scale the company’s marketing engine across demand generation, content, campaigns, community, events, brand, and market positioning.

What You’ll Do
Build the Marketing Engine
Own and scale demand generation across paid acquisition, lifecycle marketing, outbound campaigns, partnerships, events, and growth experiments
Run performance marketing end-to-end across channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution
Develop campaigns and programs that drive qualified pipeline and measurable revenue impact
Improve conversion across the funnel through messaging, targeting, experimentation, and optimization
Establish sourced vs. influenced pipeline reporting and work closely with Sales on named accounts and revenue attribution
Define the Company’s Voice in the Market
Help establish the company as the defining voice of AI in pre-construction and commercial construction supply
Own the company’s LinkedIn presence across organic and paid, shipping consistent high-quality content including customer stories, product launches, podcast clips, executive POVs, and industry commentary
Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content tailored to suppliers, estimators, contractors, and operators
Translate customer pain points, workflows, and product capabilities into clear, compelling messaging that resonates with commercial construction teams
Partner with the CEO on a founder-led content program, including interviews, raw audio, draft reviews, podcast content, and 3–5 high-quality posts per week
Help turn the founders into trusted thought partners in the market, not just people selling software
Build Customer & Industry Storytelling
Stand up and scale the customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution
Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content
Launch and scale webinar and podcast initiatives across both live and on-demand formats
Build content that earns trust with practical, non-marketing-heavy buyers in the trades and commercial construction ecosystem
Support Strategic GTM, ABM & Partnerships
Research and identify high-value conferences, trade shows, sponsorships, trade groups, associations, and industry partnerships aligned with the company’s ICP
Own field marketing execution end-to-end, including pre-event outreach, dinners, booth playbooks, and post-event handoff to Sales
Launch and scale ABM programs across 1:1, 1:few, and 1:many motions
Enable strategic partners with co-branded campaigns, collateral, and partner toolkits
Partner closely with Sales, Product, and Leadership on GTM strategy, product launches, roadmap communication, and market positioning
Build relationships with relevant trade publications and industry communities
Leverage AI to Increase Marketing Velocity
Use AI tooling and automation to accelerate content creation, campaign execution, research, workflow automation, and GTM operations
Build scalable workflows across CRM, enrichment, attribution, lead routing, outbound infrastructure, and lifecycle systems
Experiment aggressively with modern AI-enabled marketing workflows and identify opportunities to create leverage across the GTM stack
Measure and Optimize Performance
Track campaign performance, attribution, pipeline influence, CAC efficiency, and funnel conversion
Run rapid experiments across channels, messaging, creative, and targeting to identify and scale what works
Read closed-lost reasons, listen to customer calls, and feed those insights back into positioning, messaging, and campaigns

What We’re Looking For
3+ years of experience in B2B SaaS marketing, demand generation, growth, content, community, or GTM roles, ideally at early-stage companies
Experience carrying or directly owning a real marketing-sourced pipeline number
Strong ability to partner with Sales and operate close to revenue
Comfort getting on customer calls, listening xsgimln to losses, and learning directly from estimators, suppliers, contractors, operators, and branch managers
Ability to write in a practitioner voice, not generic SaaS marketing copy
Hands-on ABM experience across 1:1, 1:few, and 1:many programs
Event-led pipeline experience, including pre-event outreach, onsite execution, and post-event follow-up
Ability to ship sales enablement quickly, including one-pagers, case studies, decks, and launch materials
Strong closed-lost curiosity and ability to turn deal feedback into sharper messaging
AI-native approach to marketing, automation, content, workflows, and GTM operations
High ambition, strong execution speed, and willingness to build from zero

Strong Signals
We are especially interested in candidates who bring some combination of:
B2B SaaS experience
Early-stage startup experience
Experience with complicated sellers or vertical SaaS
Experience marketing to trades, construction, HVAC, electrical, plumbing, manufacturing, logistics, supply chain, or other operational buyers
Community building experience
Founder-led content, ghostwriting, or executive voice development
Newsletter, podcast, LinkedIn, or audience-building experience

This could be a fit for a content/community IC from a high-velocity SaaS company, a vertical SaaS operator who knows how to speak to trades buyers, or a creator-turned-operator with a real audience and the desire to build inside a company full-time.

Compensation & Benefits
Base Salary: $140,000 to $200,000
Equity: meaningful grant, aligned with background and experience
Benefits: medical, dental, and vision
Perks: free lunches and dinners