Public Relations Specialist

Job Description
Responsibilities include, but not limited to:

Lead Marketing Strategy across all service lines

Develop campaigns for screenings, preventions and growth initiatives

Track referral trends

Manage vendor, media, advertising, website, social media, and digital campaigns

Coordinate communication across clinical and specialty service lines

Manage physician liaison outreach and referral relationships

Coordinate provider visits, tours, and engagement activities

Collaborate with physicians, APP’s, executives, and operational leaders

Lead community outreach, sponsorships, and external partnerships

Coordinate internal events (UCBC Cares, Survivorship Picnic, Open House, Employee Appreciation)

Represent organization at community, chamber, and healthcare events

Job Qualifications

Bachelor’s degree in marketing, advertising, or communications or equivalent experience

At least 3 years’ experience in marketing, media and public relations or related field

Experience with traditional and digital marketing, content marketing, and social media.

Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Design software skills such as Adobe InDesign, Illustrator, Dreamweaver, Photoshop and Acrobat.

Experience in healthcare preferred

Professional Requirements

Excellent writing, communication, and presentation skills

Demonstrates flexibility and supports changes that improve quality of care, service and operations

Demonstrates flexibility in work assignments and hours within the department

Stays current and is responsive with email communication with internal and external.

Strong organizational skills.

Ability to work independently and establish priorities with flexibility and collaboration with others.

Ability to work well under stressful circumstances, and to handle multiple tasks at once.

Superb accuracy and attention to detail

Maintains consistent attendance and reports to work on-time

Attends required meetings as scheduled

Physical Demands And Working Conditions Of Job
Requires sitting, standing, walking, some bending, stooping, and stretching to include lifting up to 25 pounds; potential for exposure to communicable illness from contagious patients; extensive computer work, including viewing computer screens for long periods of time.

#J-18808-Ljbffr