Digital Marketing Director

divh2Digital Marketing Director/h2pInfoTrack is a platform that seamlessly connects law firms to the courts and to the services that they need to litigate successfully. Were global leaders in legal technology with unparalleled expertise in forging integrations that can drastically improve the efficiency of law firms and the legal system./ppAs a highly ambitious company, we know that our people are critical to our success. Thats why were passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If youre smart, dedicated, and eager to help build a market-leading solution that makes a difference in the lives of our clients, join us./ppAs the Digital Marketing Director, you will lead and execute the companys digital marketing strategy. You will drive qualified pipeline through paid and organic digital channels, ensure the website operates as a high-performing growth engine, and enable the broader marketing organization to scale campaigns through effective digital distribution./ppThis role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You translate strategy into execution across channels and play a critical role in improving attribution, reporting, and marketings impact on revenue./ppThis is a hybrid role, with in-office days on Mondays, Tuesdays, Thursdays at our New York office./ppResponsibilities include:/pulliLeading and executing the digital strategy across paid and organic channels, including search, paid social, display, and retargeting/liliPlanning, launching, and optimizing digital campaigns that support broader marketing initiatives and go-to-market priorities/liliPartnering closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content/liliDeveloping and managing audience targeting and retargeting strategies to reach the right ICP at the right time/liliServing as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization/liliWorking closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)/liliOwning the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals/liliContinuously testing, analyzing, and optimizing digital performance to improve lead quality, conversion rates, spend, and pipeline contribution/liliProviding insights and recommendations based on performance data to inform future investment and strategy/liliBuilding and managing audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies/liliDefining, implementing, and continuously optimizing lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff/liliDesigning and maintaining automated lifecycle workflows, including lead routing, nurture programs, reengagement, and campaign-based automation/liliPartnering with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals/liliUsing behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel/li/ul/div