Growth Marketing Manager, Google Search

Growth Marketing Manager

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefits Learn more about benefits at Google.
Responsibilities:
Launch high impact in-product campaigns to drive app acquisition, user maintenance, healthy user states, brand lift, and more.
Partner with Product/Engineering to expand Search's growth infrastructure and influence product roadmaps to improve user journeys, drive discovery, and scale growth programs.
Lead marketing initiatives to drive adoption of new search behaviors, including complex queries and multimodal searches using images, video, and voice.
Be an owner of the owned and operated channels, act as a growth partner to Search marketers and the international marketing teams.
Leverage user insights, quantify initiative impact, and codify best practices to define growth strategies across all Search surfaces (iOS, Android, and Desktop).
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.