Regional Marketing Strategist

Regional Marketing Manager

Under the direction of the Senior Director, Marketing, the Regional Marketing Manager is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role is remote in the VA/DC/MD area, with occasional visits to our McLean, VA Corporate Office.
Responsibilities

Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
Partner with operations teams to analyze local market trends and make strategic marketing recommendations
Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
Track, monitor and report on lead sources, traffic and campaign effectiveness
Stay abreast of competition and real estate marketing trends
Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
Travel to designated sub-markets for in person marketing assessments and consultation as needed
Maintain in-depth knowledge of on-line marketing channels
Qualifications

Bachelor's degree strongly preferred
A minimum of 3 years experience in property management or marketing is required
Experience leading a team or broad marketing initiatives/projects is highly preferred
Strong writing skills, to effectively communicate your brand's message
Data analysis skills, to extract value from reporting tools
Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
Proven success in crafting and implementing innovative ideas and concepts
Excellent communication skills
Valid driver's license and transportation
This job is 100% remote, but may require a visit to a local property site