Director, Communications, Marketing and Outreach

Director, Communications, Marketing and Outreach

The Director, Communications, Marketing and Outreach serves as the strategic leader for communications, marketing and CE departments and reports directly to the Dean of the College of Veterinary Medicine. As a senior leader, this individual advises on college strategy and direction to deepen and broaden the campus' role in thought leadership across North Carolina and within the academic, research and clinical ecosystem on a national and global scale.
The Director, Communications, Marketing and Outreach plans and implements communications, marketing and branding strategy, with a particular focus on visibility, promoting data-driven national and international ranking, student and faculty recruitment, and strategic programmatic growth. This role leads all internal and external communications for the NC State College of Veterinary Medicine including website management, storytelling, messaging, marketing, media relations, advertising/promotion, crisis management, video production and social media. In partnership with our Philanthropy Team, this individual leads Development fundraising communications strategy and tactical implementation and collaborates on the alumni engagement strategy to expand messaging focus on the impact of CVMAlumni in communities around the country and world.
The Director, Communications, Marketing and Outreach will be responsible for developing and leading a centralized communications and marketing team and collaborate with constituents across campus to represent the strategic interests of the CVM to identify and foster new opportunities for collaborations with various constituencies including corporations and foundations, non-profit organizations, alumni, donors, state government, schools, and other key communities. This individual collaborates with academic and campus leadership and other campus-wide colleagues to create innovative opportunities and collaborations with industry partners, in support of the teaching, research, and academic mission. They also foster and manage community and government relations to create effective collaborations and engagements. The Director develops and manages enhanced communication strategy, messaging, and tactics for admissions, alumni, development, faculty scholarship, and employee recruitment.
Provides senior leadership and strategic direction to the college's Continuing Education and Outreach Department that is charged with developing and implementing all CVM continuing education programs and public outreach efforts as well as oversees the college's main reception area. This department generates revenue through delivery of medical continuing education programs available to internal and external participants. The department manages community events including the annual open house that brings approximately 30,000 visitors to the college and leads the annual North Carolina Veterinary Conference in coordination with the NC Veterinary Medical Association which is the largest state continuing education event in the southeast United States in veterinary medicine. The department also oversees the visitor program and alumni engagement/relations.
Minimum Education and Experience - Require post-baccalaureate credentials or a bachelor's degree plus alternative or equivalent professional training and experience.
Other Required Qualifications - Prior experience leading, working in, or collaborating with a creative team, including but not limited to writers (news, publications, and online), web designers, graphic artists, photographers, and/or videographers. Demonstrated ability to successfully lead, manage, and supervise staff of varied talents, fostering an environment of teamwork and collaboration. Collaborative management and working style are essential as well as exceptional leadership and interpersonal skills. Ability to articulate the role of marketing, communications, and strategic positioning to internal stakeholders. Ability to demonstrate professionalism and contribute to fostering a positive work/learning environment. Ability to demonstrate effective conflict resolution and problem-solving skills. Exceptional interpersonal and verbal/written communication skills, ability to manage multiple projects simultaneously, high level of dependability, excellence in problem solving, superior attention to detail, and ability to think strategically are required. Demonstrated ability to provide leadership, supervision, and guidance to an extensive constituency of service providers and users at all levels in the CVM&VHC. Ability to multi-task and work cooperatively with others as part of an effective communications team. Experience with Adobe Design Suite including Photoshop, Illustrator, and InDesign. Experience with web technologies and social media strategies. Expected to bring forward-thinking and creative approach to using technology and a wide range of media to comprehensively address the communication and marketing needs of the college.
Preferred Qualifications - Master's degree preferred in communications, marketing, journalism or related field. Five years' experience leading supervisory personnel and contributing toward the development of departmental strategy preferred.
Required License(s) or Certification(s) - N/A
Recruitment Dates and Special Instructions
Job Open Date - 06/09/2026
Anticipated Close Date - Open Until Filled
Special Instructions to Applicants - In addition to your application please submit a resume, cover letter, and the contact information for at least three professional references.
Position Details
Position Number - 00104312
Position Type - EPS/SAAO
Full Time Equivalent (FTE) (1.0 = 40 hours/week) - 1.00
Appointment - 12 Month Recurring
Mandatory Designation - Adverse Weather - Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events - Non Mandatory - Emergency Event
Department ID - 190101 - College Of Veterinary Medicine
EEO - NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.