Marketing Design Systems Lead

Marketing Design Systems Lead

Build and operationalize scalable, modular marketing design systems that reduce one-off creative work, increase production velocity, and empower our organization with tools and templates that drive enterprise brand consistency across all customer-facing channels. This role owns the infrastructure layer of marketing creative.
Location: Hybrid | Dallas, TX, USA | Open to Hybrid in NY, DC, and Vancouver
This role is:
Marketing systems architecture
Conversion-informed creative systemization
Proactive creative operations infrastructure
Production scalability leadership
Brand champion
This role is not:
Product design systems
Pure brand concepting
Reactive templatization
A service desk
Responsibilities:
1. Direct Mail Systems
Create and maintain modular direct mail systems that support scalable production.
Standardize postcard, self-mailer, letter, and insert formats
Define locked layout zones (headline, proof, CTA, compliance) and discuss variable opportunities
Build print-ready master files with bleed and production specs
Establish vendor handoff standards
Reduce custom layout creation to exception-only scenarios
2. Sales Enablement Systems
Develop a PowerPoint master system that supports enterprise growth.
Component-based slide architecture
Modular data visualization system
Case study kit templates
One-pager template kits
Eliminate custom deck builds unless strategic
3. Landing Page Component Library
In partnership with demand generation and events teams:
Build reusable conversion-optimized components
Define layout rules and mobile-first guardrails
Create documentation enabling this team to self-assemble pages
Maintain alignment with performance data
4. Social Creative System
Standardized paid and organic templates
Repeatable ad variants
Grid, typography, and motion systems and guardrails
5. Email Systems (Collaborative Ownership)
Work closely with internal teams to:
Modularize ESP-native block systems (headers, content, CTAs, footers, legal variants)
Define archetype templates (promo, nurture, newsletter, announcement)
Create QA and performance checklist for campaigns
Reduce one-off builds and drive scalability and performance optimization
6. Design System Governance & Creative Operations
Maintain centralized Figma libraries and token governance
Implement and own version control and release documentation
Sunset outdated templates
Provide internal training and enablement for template usage
Conduct quality assurance on freelance and vendor outputs
Continuously refine systems based on performance and operational feedback
Requirements:
Familiarity with creative automation platforms (e.g., Bynder, Canva Enterprise, Aprimo, Figma variables & Dev Mode, templating engines, variable data merge tools)
Advanced Figma systems architecture (tokens, variants, auto layout, scalable libraries, file governance)
Strong grasp of CTA hierarchy and conversion psychology
Advanced Adobe InDesign for print systems
Fluency in direct mail production standards (bleeds, folds, USPS requirements, variable data)
Deep understanding of ESP-native design constraints and modular block systems
Working knowledge of HTML/CSS structure
Advanced PowerPoint slide engineering
Strong Candidates will have experience in:
Designing and operationalizing scalable marketing systems across multiple channels
Socialize these systems to gain adoption and drive scaling success
Translating conversion strategy into modular creative frameworks
Building enterprise-ready template ecosystems (email, direct mail, social media, landing pages, sales enablement decks and one pagers)
Reducing custom production work through system architecture
Influencing stakeholders to adopt structured creative processes
Implementing governance and QA frameworks
Benefits:
Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave
Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.