Employer Brand & Talent Attraction Manager

About the Role
SPEAR is seeking a Talent Marketing Leader to help us become the employer of choice for physical therapists and healthcare professionals. This role will own the strategy and execution behind employer branding, recruitment marketing, candidate engagement, and top-of-funnel talent generation.

Working closely with Talent Acquisition and Marketing, you'll build and scale programs that attract exceptional talent, strengthen our employer brand, and improve conversion throughout the candidate journey.

This is a highly visible individual contributor role for someone who enjoys building from the ground up and creating scalable programs that drive meaningful business impact.

Core Responsibilities

Drive top-of-funnel candidate growth and improve conversion

Own and elevate employer brand and recruitment marketing strategy

Operate as a hands-on individual contributor partnering with TA and Marketing

Define and evolve Employer Value Proposition (EVP) and talent messaging

Own careers site strategy, content, user experience and conversion optimization

Plan and execute recruitment marketing campaigns across key channels

Build and manage talent community and candidate engagement programs

Establish and track full-funnel metrics and optimize performance

Own offsite events that drive engagement and increase top of funnel activity

Additional Impact Areas

Lead campus, event, and community-based talent marketing initiatives

Referral program campaigns and internal marketing

Manage employer brand assets, recruiting collateral, and promotional materials

Recruiter branding and LinkedIn enablement

Social evangelist and brand ambassador programs

Monitor market trends, competitor activity, and emerging talent attraction strategies

Success Metrics

Top of funnel volume

Increased careers site traffic and applicant conversion rates

Campaign performance (CTR, cost per applicant)

Cost per hire and ROI on marketing spend

Ideal Profile

5+ years in recruitment marketing, employer brand, or talent acquisition

Strong storytelling, content creation, and campaign development skills

Data-driven mindset with ability to translate insights into action

Entrepreneurial, builder-oriented mentality with a bias toward action

Passion for creating exceptional candidate experiences

$120,000 - $150,000 a year

With performance incentives

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