Director Enterprise Brand Partnerships & Advertising Strategy

What You’ll Do Refine and accelerate Adobe’s global enterprise brand media and advertising strategy (“It Starts with Adobe”) across priority audiences, categories, and markets.
Lead the development of premium publisher partnerships, sponsorship amplification, co‑marketing activations, and high‑visibility advertising programs that boost Adobe’s brand and market presence.
Translate enterprise campaign priorities and narratives into coordinated advertising approaches that span brand building, thought leadership amplification, and demand creation – with a heavy focus on OOH.
Develop the framework outlining Adobe’s method for evaluating, prioritizing, and activating strategic media and partnership opportunities with publishers, event organizers, platforms, and ecosystem partners.
Partner with regional and digital marketing leaders to ensure global strategies are adapted thoughtfully for local market conditions, media landscapes, and audience needs.
Build clear planning approaches for global vs. regional decision‑making, including where Adobe should standardize, localize, or test.
Work closely with Digital Marketing and Channel Activation teams to ensure brand media connects effectively to downstream demand programs, retargeting strategies, and journey orchestration.
Establish measurement frameworks that tie brand media budgeting to outcomes such as reach, engagement, brand lift, audience growth, and demand influence.
Partner with Analytics and Finance teams to strengthen planning rigor, performance visibility, and return on investment storytelling.
Identify emerging opportunities in media, partnerships, and buyer behavior — including how AI‑driven discovery, third‑party ecosystems, and new distribution models are reshaping enterprise marketing.
Build executive‑ready recommendations, narratives, and POVs for senior marketing leadership.
Influence agency partners and internal teams to raise the quality, consistency, and strategic impact of Adobe’s enterprise advertising efforts.
What Is Needed to Succeed Deep experience in brand strategy, advertising strategy, media partnerships, integrated marketing, or B2B brand marketing (10 years minimum).
Strong understanding of how premium media, sponsorships, partnerships, and paid channels can work together to drive both brand impact and demand outcomes.
Experience building integrated strategies across global and regional teams in a matrixed organization.
Strong business judgment and the ability to prioritize investments against enterprise goals, market opportunities, and budget realities.
Proven ability to connect upper‑funnel media investment to measurable business outcomes.
Excellent communication and storytelling skills, including comfort presenting to senior executives.
Strong cross‑functional leadership skills with the ability to influence without direct authority.
A modern understanding of enterprise buyer behavior and the evolving media landscape, including digital, publisher, event, and partner ecosystems.
A data‑informed approach, with comfort using performance insights to build strategy and optimize investment.
High degree of ownership, initiative, and comfort operating in ambiguity.
Preferred Qualifications Experience in enterprise B2B marketing, ideally in technology, SaaS, or platform businesses.
Experience working with or leading relationships with major business, technology, or industry publishers.
Familiarity with global enterprise campaigns, account‑based marketing environments, or regionalized media planning models.
Experience partnering with digital demand generation teams to connect brand activity to audience growth, engagement, and pipeline.
Understanding of AI‑era discovery trends, content syndication, third‑party trust ecosystems, and the changing role of advertising in complex buying journeys.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

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