Senior Manager Integrated Marketing - AEG Presents / Midland Theatre

Senior Manager Integrated Marketing – AEG Presents / Midland Theatre
Senior Manager (Integrated Marketing) is responsible for the development and execution of marketing and promotional plans for shows, working with artist managers, agents, and marketing teams to create integrated plans that reach the correct demographic and target customers for each show.

What you will do:

Develop and execute marketing and promotional plans for shows and long‑term marketing initiatives.

Generate marketing budget, book and account for advertising and media expenditures, and manage advertising settlements for each show.

Collaborate with national tour director, talent buyers, regional marketing director, and central digital media buying, partnerships, CRM, and creative teams to develop digital marketing plans for targeted audiences and partnership activations.

Oversee and evaluate show performance market‑by‑market, making adjustments to meet marketing strategy under changing market or competitive conditions. Optimize digital advertising campaigns to drive ticket sales.

Oversee publicity, advance press interviews, and manage artist availability for promotions with management, label, and public relations agencies.

Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities, product development, and improve efficiencies.

Qualifications:

BA/BS degree in Marketing, Business Communications, or a related field; an advanced degree is preferred.

6–8 years of related work experience, including media buying, digital media plans, omni‑channel digital marketing, email, mobile, and digital marketing programs.

Experience sourcing and managing content development and publishing, and knowledge of the music industry.

Strong knowledge of data analysis, budgeting, programmatic media and real‑time bidding, and social media platforms (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest, etc.).

Computer savvy with MS Office, Google AdWords, Rubicon, CMS, Photoshop, WordPress, and ability to learn required business systems.

Strong proficiency in content marketing theory and application, detail oriented, multitask, and manage multiple campaigns and projects.

Excellent interpersonal, written, and verbal communication skills. Ability to lead a productive team and switch between creative and analytical aspects of marketing.

Pay Scale: $75K – $82K

Bonus: Eligible for a bonus under the current bonus plan requirements.

Benefits: Full‑time comprehensive benefits package that includes medical, dental and vision insurance; paid holidays, vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; 401(k) plan with 3% employer match; flexible spending and health savings account options; and wellness offerings.

AEG reserves the right to change or modify the employee’s job description at any time. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants and complies with all applicable federal, state, and local employment laws. We are an equal opportunity employer and do not discriminate based on race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or other protected status.

Employer does not offer work visa sponsorship for this position.

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